Zonkers Footwear: Baseball

Made from real game balls

Advertising Agency: Publicis New York, USA
Chief Creative Officer: Rob Feakins
Creative Director: Dan Cohen
Art Director: Adalberto Santana
Copywriter: Yuri de Castro
Photographer: Alê Torres, Getty Images (football)
Published: March 2010

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10 comments

Guest's picture
Guest

Not a fan of it at all. The photo doesn't explain the product nearly enough for it to be effective.

capywriter's picture
capywriter
5511 pencils

I think the visual and copy together are quite enough to explain this product. I quite like these ads, yet something feels awkward. Just because it's made of balls makes it an object that's being used as a ball? I see the link, but it's not a logical one. Maybe I'm overanalyzing it...

Phil Lestino's picture
Phil Lestino
1670 pencils

Do they make balls out of shoes? NO...so whyu bother making shoes out of balls?

sirvan's picture
sirvan
29870 pencils

Scam. And no.

+++

"I love some things, and don't love some other things."

Billoughsby's picture
Billoughsby
5091 pencils

I think it's possible, even likely, that a more pedestrian, hard-working approach would serve this product better. For example, closer photography would have given you something in hand to look at. I guess they reached for the sun and stars, but the problem is that most people don't know about the product, don't get it, and need to have it rather plainly explained to them at least once. Maybe the company did that years ago now. But again, it's possible, even likely, that shoes from sports balls is such an odd idea that it will always have to be explained as if it was the first time.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

jackal hunts's picture
jackal hunts
325 pencils

Liked this one from lot...

TommyO's picture
TommyO
1866 pencils

Nice ad, but I can't believe they actually make shoes out of balls.

Ed Rapport's picture
Ed Rapport
724 pencils

i wouldn't buy these shoes.. do they really look like game balls?. They are grotesque looking pieces of footwear if I may say so.

meraj's picture
meraj
216 pencils

do they really make the shoes out of balls !!!..so what !!..if that is, i donno how attractive is it ?....but according to that platform the concept is nice and good execution...even though i have no idea abt the product at all till now :S....so will it be effective at all ?

Dzsoi's picture
Dzsoi
5268 pencils

I think these shoes are not made of balls, but from the same materials balls are made of.
It's not perfectly logical, but at least a bit fun, and the product looks cool imho.

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