ZMG Newspaper Marketing Association: Showgirl

ZMG Newspaper Marketing Association: Showgirl
Average: 7 (27 votes)

Where ads stand out every day.

Advertising Agency: Ogilvy, Frankfurt, Germany
Chief Creative Officer: Dr. Stephan Vogel
Executive Creative Director: Dr. Stephan Vogel
Creative Director: Helmut Meyer
Copywriter: Lothar Mueller
Art Directors: Till Schaffarczyk, Christian Kuzman
Photographer: Norman Konrad, Stockphotos
Art Buyer: Magdalena Ignatowski
Account Supervisor: Michael Fucks
Advertiser's Supervisors: Dr. Joachim Donnerstag, Markus Ruppe
Retouching: Paul Schäfer / E-N-D-I-S-T

8 comments

phoonck's picture
24 pencils
phoonck

great ad, the whole series worked for me.

like other comments, i think we can make do without the annotations.
they somehow messed up the images. if there isn't any annotations on the ads, then the image would have been even more powerful as readers would spend more time on the images and will still get the messages the ads are trying to convey.
the annotations took a little bit of attention off the images and made them less complete. It somehow suggest that readers aren't smart enough to understand the ads without the annotations.

there's another thing about this particular ad. i think it would have been better if the lady in the fancy dress is of the same race or ethnic as the rest of the crowd, because there is a danger of misleading readers that they contain hidden meanings,
such as the darker race are as boring as the texts in the news, racists remarks as in black (as the texts are in black) vs whites (colorful ads) where the white stands out everyday.

it would be perfect if the lady is of the same race.

mmackinven's picture
1407 pencils
mmackinven

To be honest the 'ad' in this didn't stand out to me, I see the idea and it has legs, but if you have to explain the idea with annotations then it just doesn't work.

stickynotes's picture
1020 pencils
stickynotes

nice campaign. i do think that the annotations actually make it look different to other ads. the dancer is my favorite.

Temple's picture
9453 pencils
Temple

Excellent campaign.

kleenex's picture
15818 pencils
kleenex

I like all the ads.

manzoordesign's picture
147 pencils
manzoordesign

great

"creativity is what I think in every moment of my life"

www.facebook.com/manzoordsign I www.behance.net/manzoordesign

Oblabla's picture
298 pencils
Oblabla

like it the way it is. haven't notice 'my ad' before enlarging the pic

Oblabla.wordpress.com

Nike Diesel's picture
13048 pencils
Nike Diesel

Fresh campaign.