ZMG Newspaper Marketing Association: Showgirl

Where ads stand out every day.

Advertising Agency: Ogilvy, Frankfurt, Germany
Chief Creative Officer: Dr. Stephan Vogel
Executive Creative Director: Dr. Stephan Vogel
Creative Director: Helmut Meyer
Copywriter: Lothar Mueller
Art Directors: Till Schaffarczyk, Christian Kuzman
Photographer: Norman Konrad, Stockphotos
Art Buyer: Magdalena Ignatowski
Account Supervisor: Michael Fucks
Advertiser's Supervisors: Dr. Joachim Donnerstag, Markus Ruppe
Retouching: Paul Schäfer / E-N-D-I-S-T


phoonck's picture
24 pencils

great ad, the whole series worked for me.

like other comments, i think we can make do without the annotations.
they somehow messed up the images. if there isn't any annotations on the ads, then the image would have been even more powerful as readers would spend more time on the images and will still get the messages the ads are trying to convey.
the annotations took a little bit of attention off the images and made them less complete. It somehow suggest that readers aren't smart enough to understand the ads without the annotations.

there's another thing about this particular ad. i think it would have been better if the lady in the fancy dress is of the same race or ethnic as the rest of the crowd, because there is a danger of misleading readers that they contain hidden meanings,
such as the darker race are as boring as the texts in the news, racists remarks as in black (as the texts are in black) vs whites (colorful ads) where the white stands out everyday.

it would be perfect if the lady is of the same race.

mmackinven's picture
1608 pencils

To be honest the 'ad' in this didn't stand out to me, I see the idea and it has legs, but if you have to explain the idea with annotations then it just doesn't work.

stickynotes's picture
1085 pencils

nice campaign. i do think that the annotations actually make it look different to other ads. the dancer is my favorite.

Temple's picture
10993 pencils

Excellent campaign.

kleenex's picture
37365 pencils

I like all the ads.

manzoordesign's picture
147 pencils


"creativity is what I think in every moment of my life" I

Oblabla's picture
298 pencils

like it the way it is. haven't notice 'my ad' before enlarging the pic

Nike Diesel's picture
Nike Diesel
13385 pencils

Fresh campaign.

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