It's windproof and in order to get that visual, you have to move the zippo fast for the exposure to be caught like this. I thought it was just a nice visual as well until I saw the copy. No idea if it's really smart, or really mediocre.
You have to hate advertising in order to truly love it.
It's called light painting, made popular in the 80's by the inventor of the Hosemaster, Arron Jones. Sprint was not the first and will not be the last to use this technique.
I think the technique here was used nicely and simply to convey the idea. It reminds me of nights in the woods, smoking a J and of course, that pesky wind at your back. Ah, take me back to the good old days, Hosemaster, take me back... (SFX: dueling banjos)
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smart ha!
your work is your identity.
http://harshikcreations.blogspot.com/
great!!
wow!
What's so smart, besides the nice visual?
It's windproof and in order to get that visual, you have to move the zippo fast for the exposure to be caught like this. I thought it was just a nice visual as well until I saw the copy. No idea if it's really smart, or really mediocre.
You have to hate advertising in order to truly love it.
Clear art d. And lovly concept :)
well done Fadi
Ahmed Bahey\Creative Director
GREY\MENA NETWORK
ahmad.bahey@greybeirut.com
nice
esta chevre.
[ http://eltubedeyou.blogspot.com ]
but how come so many streaks from one zippo?
the visual could be pushed a little, otherwise nice.
nice, but nothing more
agree with you!
Is just pretty... nothing else.
very nicely designed
Fake ad, I work for Zippo's agency. At least if you do joypop make it better than that.
It's so refreshing to see stuff like this.
I don't care if it's true or not. It's awesome.
shame on you fadi. real pathetic for a CD
"I know... let's use that cool technique goodby used for those sprint ads and find a product..."
cool deviant art piece
Anything right now with this long exposure effect always makes me think of Sprint though.
It's called light painting, made popular in the 80's by the inventor of the Hosemaster, Arron Jones. Sprint was not the first and will not be the last to use this technique.
I think the technique here was used nicely and simply to convey the idea. It reminds me of nights in the woods, smoking a J and of course, that pesky wind at your back. Ah, take me back to the good old days, Hosemaster, take me back... (SFX: dueling banjos)
Nice, I like it, much better than so much of the crap posted in this webpage.