21 comments

Nolan's picture
Nolan
189 pencils

great!!

sumsum's picture
sumsum
615 pencils

wow!

capywriter's picture
capywriter
5511 pencils

What's so smart, besides the nice visual?

EGGO's picture
EGGO
354 pencils

It's windproof and in order to get that visual, you have to move the zippo fast for the exposure to be caught like this. I thought it was just a nice visual as well until I saw the copy. No idea if it's really smart, or really mediocre.

You have to hate advertising in order to truly love it.

ahmedbahey's picture
ahmedbahey
59 pencils

Clear art d. And lovly concept :)
well done Fadi

Ahmed Bahey\Creative Director
GREY\MENA NETWORK
ahmad.bahey@greybeirut.com

adstrike's picture
adstrike
334 pencils

nice

robottttrockkkk's picture
robottttrockkkk
814 pencils
bushdlv's picture
bushdlv
59 pencils

but how come so many streaks from one zippo?

Chris's picture
Chris
1987 pencils

the visual could be pushed a little, otherwise nice.

Vicomte's picture
Vicomte
287 pencils

nice, but nothing more

icanlan's picture
icanlan
52 pencils

agree with you!

Dick Huges's picture
Dick Huges
937 pencils

Is just pretty... nothing else.

abhijitkalan's picture
abhijitkalan
26 pencils

very nicely designed

cmart7327's picture
cmart7327
36 pencils

Fake ad, I work for Zippo's agency. At least if you do joypop make it better than that.

speed's picture
speed
83 pencils

It's so refreshing to see stuff like this.

I don't care if it's true or not. It's awesome.

slim_shaddy's picture
slim_shaddy
2 pencils

shame on you fadi. real pathetic for a CD

krautland's picture
krautland
3218 pencils

"I know... let's use that cool technique goodby used for those sprint ads and find a product..."

Crisp One's picture
Crisp One
2007 pencils

cool deviant art piece

Anything right now with this long exposure effect always makes me think of Sprint though.

speed's picture
speed
83 pencils

It's called light painting, made popular in the 80's by the inventor of the Hosemaster, Arron Jones. Sprint was not the first and will not be the last to use this technique.

I think the technique here was used nicely and simply to convey the idea. It reminds me of nights in the woods, smoking a J and of course, that pesky wind at your back. Ah, take me back to the good old days, Hosemaster, take me back... (SFX: dueling banjos)

Poncharello's picture
Poncharello
16 pencils

Nice, I like it, much better than so much of the crap posted in this webpage

sunilcreates's picture
sunilcreates
166 pencils

What is the next ad?

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