Zippo: Umbrella
The original wind-proof lighter.
Advertising Agency: Fortune Promoseven, Dubai, UAE
Creative Director: Marc Lineveldt
Art Director: Ramzi Saddridiene
Copywriter: Neil Walker-Wells
Published: April 2007
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Comments
?. i don't get it.
i would say "should i draw a picture for you?", but there already is one...
what the hell don't you get???
Word2BigBird
The 1...
Nor Do I. Anyone does????????
Plz Dont tell us that, "The red umbrella is the lighter's flame"...
HAIL IVAN....
The 1...
maybe its... errr.... i dont get it either!
regards_______________________
http://shut.elmota.com
dont you get ittt....lol....better dont get it its a better ad if you dont undersdtand it.
///////////////////////////////////00///////////////////////////////
There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.
Huge wind! Flame is still on.
but what does an umbrella got to do with it?
regards_______________________
http://shut.elmota.com
Let Marc explain it. :)
Look at the rest of the campaign, ST.
The red sail... the red kite... the red umbrella...
Freezing cold, windy locations...
Warmer? You can do it! ;)
>>>> That's not an ad. THIS is an ad.
:)
well i think thats the problem, the umbrella, kite and sail seem to be unable to fight the weather, and they all seem to be held by humans, so why use them to indicate flame that does not go out? thats the connection that i dont undestand.
regards_______________________
http://shut.elmota.com
it is da flame...
Horrid campaign. Doesn't look remotely like flame. Forced like the rest of the campaign.
Like it.
Some people round here just need to inhale more. ;)
>>>> That's not an ad. THIS is an ad.
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