Corbeen's picture
1092 pencils

I dont get it

balls2006's picture

Download the picture, hold it up in a concert and it looks like a zippo lighter. Cool idea.

bknowlden's picture
3647 pencils

the art rocks, but this piece doesn't quite do the idea justice. Since lighters aren't allowed at concerts anymore, Blattner Brunner developed a digital download that you can hold up at a concert via your cell phone.

Tincho's picture
1093 pencils

I like the text, and the visual its ok.

Direct communication, poetical text, ...that works.

sometimes's picture

the idea is a little lost within this overly art-directed piece.. nice thought though?

Chico Ribeiro's picture
Chico Ribeiro
160 pencils

It's a nice ad. But no better than the idea behind it. If people raise their mobiles with Zippo's digital flame it will be an excelent reinforcement for it's brand.

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