6 comments

Corbeen's picture
Corbeen
1092 pencils

I dont get it

balls2006's picture
balls2006

Download the picture, hold it up in a concert and it looks like a zippo lighter. Cool idea.

bknowlden's picture
bknowlden
3647 pencils

the art rocks, but this piece doesn't quite do the idea justice. Since lighters aren't allowed at concerts anymore, Blattner Brunner developed a digital download that you can hold up at a concert via your cell phone.

Tincho's picture
Tincho
1093 pencils

I like the text, and the visual its ok.

Direct communication, poetical text, ...that works.

sometimes's picture
sometimes

the idea is a little lost within this overly art-directed piece.. nice thought though?

Chico Ribeiro's picture
Chico Ribeiro
160 pencils

It's a nice ad. But no better than the idea behind it. If people raise their mobiles with Zippo's digital flame it will be an excelent reinforcement for it's brand.

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