Our flame has gone digital, our spirit hasn't gone anywhere.
Advertising Agency: Blattner Brunner, Pittsburgh, USA
Creative Directors: Jay Giesen, Dave Kwasnick, Dave Vissat
Art Director: Charlie D'Attilio
Copywriter: Eric Schlauch
Illustrator: Justin Flagg
Published: July 2007
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6 Comments
I dont get it
Download the picture, hold it up in a concert and it looks like a zippo lighter. Cool idea.
the art rocks, but this piece doesn't quite do the idea justice. Since lighters aren't allowed at concerts anymore, Blattner Brunner developed a digital download that you can hold up at a concert via your cell phone.
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brandon
www.brandonknowlden.com
I like the text, and the visual its ok.
Direct communication, poetical text, ...that works.
the idea is a little lost within this overly art-directed piece.. nice thought though?
It's a nice ad. But no better than the idea behind it. If people raise their mobiles with Zippo's digital flame it will be an excelent reinforcement for it's brand.