Zippo: Concert poster

Zippo: Concert poster
Average: 6 (3 votes)

Our flame has gone digital, our spirit hasn't gone anywhere.

Advertising Agency: Blattner Brunner, Pittsburgh, USA
Creative Directors: Jay Giesen, Dave Kwasnick, Dave Vissat
Art Director: Charlie D'Attilio
Copywriter: Eric Schlauch
Illustrator: Justin Flagg
Published: July 2007

6 comments

Corbeen's picture
1034 pencils
Corbeen

I dont get it

balls2006's picture
balls2006

Download the picture, hold it up in a concert and it looks like a zippo lighter. Cool idea.

bknowlden's picture
3661 pencils
bknowlden

the art rocks, but this piece doesn't quite do the idea justice. Since lighters aren't allowed at concerts anymore, Blattner Brunner developed a digital download that you can hold up at a concert via your cell phone.

Tincho's picture
1097 pencils
Tincho

I like the text, and the visual its ok.

Direct communication, poetical text, ...that works.

sometimes's picture
sometimes

the idea is a little lost within this overly art-directed piece.. nice thought though?

Chico Ribeiro's picture
162 pencils
Chico Ribeiro

It's a nice ad. But no better than the idea behind it. If people raise their mobiles with Zippo's digital flame it will be an excelent reinforcement for it's brand.