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Promoted

Agency: 
Published/Aired: 
May 2011
Description: 

Time sucks

Advertising agency: Giovanni+Draftfcb Rio de Janeiro, Brazil
Creative Directors: Adilson Xavier, Cristina Amorim
Art Director: Felipe Gomes
Copywriters: Fábio Penedo, Felipe Rodrigues, Daniel Japa
Photography: Estúdio Ícone

Comments (12)

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Highest Rated

Lewisdotcom's picture
Lewisdotcom
Activity Score 21

not sure about idea. also ziploc does definitely not make the food keep the flavor longer, it just keeps the food from turning bad, witch is not the same.

createwitty's picture
createwitty
Activity Score 204

not bad in terms of d idea connecting wid d message...i dont know abt time but d art work surely sucks...looks like work of a student...they shud hav left some sand in d top half of d hour glass in d 2nd representation indicating dat still time is left nd already he has started hating d job.. wud hav made more sense..

ace85le's picture
ace85le
Activity Score 3935

Concept is so so. Execution is terrible. I suppose this campaign targets the adults.

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bhuvneshwar.chd's picture
bhuvneshwar.chd
Activity Score 989

art direction is awesome,
keep going.

"If you are irritated by every rub, how will you be polished?"
— Rumi

Kriativity's picture
Kriativity
Activity Score 414

haha..but i agree with createwitty about the 2nd hr glass thing..

Themadartist1972's picture
Themadartist1972
Activity Score 323

rubbishhhhhhh

Luikah's picture
Luikah
Activity Score 62

NO great insight behind. Bad art direction. Copy is a cliche.

dean viii's picture
dean viii
Activity Score 1686

wow is this horrendous. thought (if you want to call it one) is based off a bad pun that doesn't really work. And that thought doesn't come close to paying off the tagline. The thinking is all over the place. Even if it did make sense, the hourglass lines are extremely bland.

elyoshiro's picture
elyoshiro
Activity Score 546

The concept is interesting

kleenex's picture
kleenex
Activity Score 44045

I hate the copy.

kleenex's picture
kleenex
Activity Score 44045

I hate the copy.

shahidali's picture
shahidali
Activity Score 4069

Awesome idea. Execution can improve.

shahid

Lewisdotcom's picture
Lewisdotcom
Activity Score 21

not sure about idea. also ziploc does definitely not make the food keep the flavor longer, it just keeps the food from turning bad, witch is not the same.

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