Ziploc: Promoted

Time sucks

Advertising agency: Giovanni+Draftfcb Rio de Janeiro, Brazil
Creative Directors: Adilson Xavier, Cristina Amorim
Art Director: Felipe Gomes
Copywriters: Fábio Penedo, Felipe Rodrigues, Daniel Japa
Photography: Estúdio Ícone
Published: May 2011

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createwitty's picture
204 pencils

not bad in terms of d idea connecting wid d message...i dont know abt time but d art work surely sucks...looks like work of a student...they shud hav left some sand in d top half of d hour glass in d 2nd representation indicating dat still time is left nd already he has started hating d job.. wud hav made more sense..

ace85le's picture
3939 pencils

Concept is so so. Execution is terrible. I suppose this campaign targets the adults.


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bhuvneshwar.chd's picture
991 pencils

art direction is awesome,
keep going.

"If you are irritated by every rub, how will you be polished?"
— Rumi

Kriativity's picture
418 pencils

haha..but i agree with createwitty about the 2nd hr glass thing..

Themadartist1972's picture
325 pencils


Luikah's picture
62 pencils

NO great insight behind. Bad art direction. Copy is a cliche.

dean viii's picture
dean viii
1676 pencils

wow is this horrendous. thought (if you want to call it one) is based off a bad pun that doesn't really work. And that thought doesn't come close to paying off the tagline. The thinking is all over the place. Even if it did make sense, the hourglass lines are extremely bland.

elyoshiro's picture
545 pencils

The concept is interesting

kleenex's picture
26866 pencils

I hate the copy.

kleenex's picture
26866 pencils

I hate the copy.

shahidali's picture
4063 pencils

Awesome idea. Execution can improve.


Lewisdotcom's picture
21 pencils

not sure about idea. also ziploc does definitely not make the food keep the flavor longer, it just keeps the food from turning bad, witch is not the same.

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