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Bananas

Agency: 
Published/Aired: 
July 2008
Description: 

Print advertisment created by FCB, Brazil for Ziploc, within the category: House, Garden.

More protection for your food.

Advertising Agency: Giovanni+DraftFCB, Rio de Janeiro, Brazil
Art Director: Felipe Gomes
Copywriter: Leonardo Bartoli
Creative Directors: Adilson Xavier, Cristina Amorim, Fernando Barcellos
Photo: PHOTO PH

Comments (28)

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Highest Rated

Luiz Fernando's picture
Luiz Fernando
Activity Score 8

Best one..Really good

Frits Harkema's picture
Frits Harkema
Activity Score 713

A freak of nature. Is it safe to eat?

monotone's picture
monotone
Activity Score 301

No, it's photoshop'ed

Scam Detector's picture
Scam Detector
Activity Score 1048

rubbish

casualtyofdesign's picture
casualtyofdesign
Activity Score 108

Yeah okay I get it but I mean come on another ad with pictures of fruit.

There are about 3 different ads with fruit photoshoped that have been displayed on this website in the past week! A bit unoriginal at this point.

I like the photoshop work and I even like the concept but its too bad fruit are simply... played out!

Michael "Mr. Echo" Roberson
http://www.casualtyofdesign.com

Bundy Agency's picture
Bundy Agency
Activity Score 597

Im pretty sure the creatives who did this had no idea that when they finished this piece it was going to be posted on ads of the world around the same time as two other ads using fruit.

so i'd say its pretty original, art could have been pushed to be a little more realistic

thirty6chambers's picture
thirty6chambers
Activity Score 1464

are images of people in ads played out too? these are ads, with concepts, not just pretty little designs.

Brunoni's picture
Brunoni
Activity Score 103

Yeah okay I get it but, I mean, come on... another bash from an expertoid wandering in the web?

There are about 3.000.000 different bashings from annoying creative experts wannabes that have been displayed on this website in the past week! A bit unoriginal at this point.

I like criticism and I even like sharing ideas, but it's too bad, plain bashing is simply... played out!

casualtyofdesign's picture
casualtyofdesign
Activity Score 108

Brunoni,

Sarcasm causes erectile dysfunction and delusions of grandeur.

Oh... Now I get your comment.

Ooooooh the irony is killing me!

Waiting patiently for your off beat witty retort... LMAO!

Michael "Mr. Echo" Roberson
http://www.casualtyofdesign.com

Brunoni's picture
Brunoni
Activity Score 103

Excuse me, my friend, but can you tell me where did you learn that "Sarcasm causes erectile dysfunction and delusions of grandeur"? Have you had a first-hand experience about it?

I'll be browsing your intriguingly designed web site while waiting for the answer...

casualtyofdesign's picture
casualtyofdesign
Activity Score 108

You win... Hi Five!

Michael "Mr. Echo" Roberson
http://www.casualtyofdesign.com

Brunoni's picture
Brunoni
Activity Score 103

Never mind, buddy....

sparky's picture
sparky
Activity Score 454

original, its at least not using the zip!!!!

sonucoues2002's picture
sonucoues2002
Activity Score 804

lame

nohan's picture
nohan
Activity Score 15

hey it's good concept :)

j2mango's picture
j2mango
Activity Score 534

i love these

ADebutant's picture
ADebutant
Activity Score 266

It's like the Tide (Ariel?) ad but with fruit instead of shirts. (re: person taking off shirt with stain to reveal the same shirt, but clean, underneath it)

"Our factories make cosmetics. We sell hope." -M.Factor

Luiz Fernando's picture
Luiz Fernando
Activity Score 8

Best one..Really good

NatalieM's picture
NatalieM
Activity Score 1685

I like these! Simple use of photography and photoshop, and it speaks.

Buffalo's picture
Buffalo
Activity Score 12

The same idea was done for Volvo.
Print campaign "Nut" - Lowe Milan - 1999

theanc's picture
theanc
Activity Score 2783

In fact the banana shell doesn't keep the fruit fresh. So another shell wouldn't work.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

Brunoni's picture
Brunoni
Activity Score 103

Oh my God!!!

What a bright, intelligent and scientifically supported comment. Advertising industry should be aware of such issues, and avoid displaying unreal and impossible concept for the sake of creativity!

This must be a joke... or at least, "theanc" should...

Scam Detector's picture
Scam Detector
Activity Score 1048

But he is right.

This concept is based on a wrong insight and the advertising industry should always be aware of "such issues".

Furthermore it is obviously done to be clever. Consumers sniff that out, they won't be convinced and your brand loses credibility.

Brunoni's picture
Brunoni
Activity Score 103

I respect your point of view... but if that was true, then half of the material displayed in this website would be "wrong"... and, to me, THAT is the soul of advertising.

Umberto Vonspiel's picture
Umberto Vonspiel
Activity Score 81

Very clever!

JHZS's picture
JHZS
Activity Score 43

volvo won cannes with this in 1995

ad-icto's picture
ad-icto
Activity Score 70

muy bueno

ralph's picture
ralph
Activity Score 70

Ok, i wanna advertise a company related to fruits , what do i show? Planes...used, houses...used, people...c'mon that's been over used. So, how do i advertise my fruits? Ahhh, i'll use fruits of course. Duh

rolling.stone's picture
rolling.stone
Activity Score 2741

nice

but it could have worked well for a condom / HIV prevention too

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~ Quite obviously, I have gathered no moss ! ~

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