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Ziploc: Bananas
More protection for your food.
Advertising Agency: Giovanni+DraftFCB, Rio de Janeiro, Brazil
Art Director: Felipe Gomes
Copywriter: Leonardo Bartoli
Creative Directors: Adilson Xavier, Cristina Amorim, Fernando Barcellos
Photo: PHOTO PH
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Comments
A freak of nature. Is it safe to eat?
No, it's photoshop'ed
rubbish
Yeah okay I get it but I mean come on another ad with pictures of fruit.
There are about 3 different ads with fruit photoshoped that have been displayed on this website in the past week! A bit unoriginal at this point.
I like the photoshop work and I even like the concept but its too bad fruit are simply... played out!
Michael "Mr. Echo" Roberson
http://www.casualtyofdesign.com
http://wwww.casualtyofdesign.wordpress.com
Im pretty sure the creatives who did this had no idea that when they finished this piece it was going to be posted on ads of the world around the same time as two other ads using fruit.
so i'd say its pretty original, art could have been pushed to be a little more realistic
-SCRATCH 'N' SNIFF
are images of people in ads played out too? these are ads, with concepts, not just pretty little designs.
Yeah okay I get it but, I mean, come on... another bash from an expertoid wandering in the web?
There are about 3.000.000 different bashings from annoying creative experts wannabes that have been displayed on this website in the past week! A bit unoriginal at this point.
I like criticism and I even like sharing ideas, but it's too bad, plain bashing is simply... played out!
Brunoni,
Sarcasm causes erectile dysfunction and delusions of grandeur.
Oh... Now I get your comment.
Ooooooh the irony is killing me!
Waiting patiently for your off beat witty retort... LMAO!
Michael "Mr. Echo" Roberson
http://www.casualtyofdesign.com
http://wwww.casualtyofdesign.wordpress.com
Excuse me, my friend, but can you tell me where did you learn that "Sarcasm causes erectile dysfunction and delusions of grandeur"? Have you had a first-hand experience about it?
I'll be browsing your intriguingly designed web site while waiting for the answer...
You win... Hi Five!
Michael "Mr. Echo" Roberson
http://www.casualtyofdesign.com
http://wwww.casualtyofdesign.wordpress.com
Never mind, buddy....
original, its at least not using the zip!!!!
lame
hey it's good concept :)
i love these
It's like the Tide (Ariel?) ad but with fruit instead of shirts. (re: person taking off shirt with stain to reveal the same shirt, but clean, underneath it)
"Our factories make cosmetics. We sell hope." -M.Factor
Very, very different idea.
Best one..Really good
I like these! Simple use of photography and photoshop, and it speaks.
-Natalie
www.topolewski.net
The same idea was done for Volvo.
Print campaign "Nut" - Lowe Milan - 1999
In fact the banana shell doesn't keep the fruit fresh. So another shell wouldn't work.
PORTUGUĂS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com
Oh my God!!!
What a bright, intelligent and scientifically supported comment. Advertising industry should be aware of such issues, and avoid displaying unreal and impossible concept for the sake of creativity!
This must be a joke... or at least, "theanc" should...
But he is right.
This concept is based on a wrong insight and the advertising industry should always be aware of "such issues".
Furthermore it is obviously done to be clever. Consumers sniff that out, they won't be convinced and your brand loses credibility.
I respect your point of view... but if that was true, then half of the material displayed in this website would be "wrong"... and, to me, THAT is the soul of advertising.
Very clever!
http://www.umbertovonspiel.com/ - Let's work together and do many great things !
volvo won cannes with this in 1995
muy bueno
Ok, i wanna advertise a company related to fruits , what do i show? Planes...used, houses...used, people...c'mon that's been over used. So, how do i advertise my fruits? Ahhh, i'll use fruits of course. Duh
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