Ziploc: Bananas

More protection for your food.

Advertising Agency: Giovanni+DraftFCB, Rio de Janeiro, Brazil
Art Director: Felipe Gomes
Copywriter: Leonardo Bartoli
Creative Directors: Adilson Xavier, Cristina Amorim, Fernando Barcellos
Photo: PHOTO PH

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28 comments

Frits Harkema's picture
Frits Harkema
713 pencils

A freak of nature. Is it safe to eat?

monotone's picture
monotone
301 pencils

No, it's photoshop'ed

Toro's picture
Toro
1007 pencils

rubbish

casualtyofdesign's picture
casualtyofdesign
108 pencils

Yeah okay I get it but I mean come on another ad with pictures of fruit.

There are about 3 different ads with fruit photoshoped that have been displayed on this website in the past week! A bit unoriginal at this point.

I like the photoshop work and I even like the concept but its too bad fruit are simply... played out!

Michael "Mr. Echo" Roberson
http://www.casualtyofdesign.com

Bundy Agency's picture
Bundy Agency
597 pencils

Im pretty sure the creatives who did this had no idea that when they finished this piece it was going to be posted on ads of the world around the same time as two other ads using fruit.

so i'd say its pretty original, art could have been pushed to be a little more realistic

thirty6chambers's picture
thirty6chambers
1464 pencils

are images of people in ads played out too? these are ads, with concepts, not just pretty little designs.

Brunoni's picture
Brunoni
103 pencils

Yeah okay I get it but, I mean, come on... another bash from an expertoid wandering in the web?

There are about 3.000.000 different bashings from annoying creative experts wannabes that have been displayed on this website in the past week! A bit unoriginal at this point.

I like criticism and I even like sharing ideas, but it's too bad, plain bashing is simply... played out!

casualtyofdesign's picture
casualtyofdesign
108 pencils

Brunoni,

Sarcasm causes erectile dysfunction and delusions of grandeur.

Oh... Now I get your comment.

Ooooooh the irony is killing me!

Waiting patiently for your off beat witty retort... LMAO!

Michael "Mr. Echo" Roberson
http://www.casualtyofdesign.com

Brunoni's picture
Brunoni
103 pencils

Excuse me, my friend, but can you tell me where did you learn that "Sarcasm causes erectile dysfunction and delusions of grandeur"? Have you had a first-hand experience about it?

I'll be browsing your intriguingly designed web site while waiting for the answer...

casualtyofdesign's picture
casualtyofdesign
108 pencils

You win... Hi Five!

Michael "Mr. Echo" Roberson
http://www.casualtyofdesign.com

Brunoni's picture
Brunoni
103 pencils

Never mind, buddy....

sparky's picture
sparky
454 pencils

original, its at least not using the zip!!!!

sonucoues2002's picture
sonucoues2002
804 pencils

lame

nohan's picture
nohan
15 pencils

hey it's good concept :)

j2mango's picture
j2mango
534 pencils

i love these

ADebutant's picture
ADebutant
266 pencils

It's like the Tide (Ariel?) ad but with fruit instead of shirts. (re: person taking off shirt with stain to reveal the same shirt, but clean, underneath it)

"Our factories make cosmetics. We sell hope." -M.Factor

Luiz Fernando's picture
Luiz Fernando
8 pencils

Best one..Really good

NatalieM's picture
NatalieM
1687 pencils

I like these! Simple use of photography and photoshop, and it speaks.

Buffalo's picture
Buffalo
12 pencils

The same idea was done for Volvo.
Print campaign "Nut" - Lowe Milan - 1999

theanc's picture
theanc
2778 pencils

In fact the banana shell doesn't keep the fruit fresh. So another shell wouldn't work.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

Brunoni's picture
Brunoni
103 pencils

Oh my God!!!

What a bright, intelligent and scientifically supported comment. Advertising industry should be aware of such issues, and avoid displaying unreal and impossible concept for the sake of creativity!

This must be a joke... or at least, "theanc" should...

Toro's picture
Toro
1007 pencils

But he is right.

This concept is based on a wrong insight and the advertising industry should always be aware of "such issues".

Furthermore it is obviously done to be clever. Consumers sniff that out, they won't be convinced and your brand loses credibility.

Brunoni's picture
Brunoni
103 pencils

I respect your point of view... but if that was true, then half of the material displayed in this website would be "wrong"... and, to me, THAT is the soul of advertising.

Umberto Vonspiel's picture
Umberto Vonspiel
81 pencils

Very clever!

JHZS's picture
JHZS
43 pencils

volvo won cannes with this in 1995

ad-icto's picture
ad-icto
70 pencils

muy bueno

ralph's picture
ralph
70 pencils

Ok, i wanna advertise a company related to fruits , what do i show? Planes...used, houses...used, people...c'mon that's been over used. So, how do i advertise my fruits? Ahhh, i'll use fruits of course. Duh

rolling.stone's picture
rolling.stone
2740 pencils

nice

but it could have worked well for a condom / HIV prevention too

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