Zilka Optik Studio: 2. Paying the price
Zilka Optik Studio. Immoraly expensive glasses. You will pay for them twice.
The two ads are always on consecutives pages.
Advertising Agency: Leagas Delaney Prague, Czech Republic
Creative Director: Tereza Sverakova
Art Directors: Pauline Kerleroux, Jan Tomasek
Copywriters: Tereza Sverakova, Petr Cech, Igor Paleta
Illustrator: Krystof Krejca
19 Comments
it requires a lot of thinking to understand whats the message. don't like it
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Alexandre Brito
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umm no offense, but it is pretty self explanatory. And if it makes you think for a minute, wouldn't that be a good thing?
Agree with Lynz. So simple. Even the art direction is decadent.
i got it straight away...i like it
Sinfully great! Paying for luxury twice is a cool idea! See you in hell!
Smart thought and great art.
Beautiful, witty
I love the idea =') but just something about the copy. using the word "expensive" might draw away buyers. maybe something similar to that but not any reference to the price.
It's called prestige marketing. Their usp is their expensive sunglasses. They're not trying to speak to customers going to a local optometrist. They want the big fish.
slightly confusing but its cool if you get it. Great art!
i don't get it...can someone expIain?
i'm here because i'm procrastinating
Apparently they've got their client on some helluva spin...got the poor fella to agree to marketing-morals hotch potch...phew!
Shit...I'd rather go to specsavers (advertising slogan for eyewear compay in the UK)
The idea of buying something that will make you suffer for the rest of time is pretty nuts if you ask me.
Disagree, I like the idea a lot. Execution is great. Well done!
If you are the target it works. Don´t like the art very much.
good work!
Nice idea. Bold approach. This is actually something you don't see everyday. I wonder if any guns were aimed at the client during presentation ;).
So what???
Cool if you don't get it. Even cooler if you do.