Zilka Optik Studio: 2. Paying the price

Zilka Optik Studio. Immoraly expensive glasses. You will pay for them twice.

The two ads are always on consecutives pages.

Advertising Agency: Leagas Delaney Prague, Czech Republic
Creative Director: Tereza Sverakova
Art Directors: Pauline Kerleroux, Jan Tomasek
Copywriters: Tereza Sverakova, Petr Cech, Igor Paleta
Illustrator: Krystof Krejca

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19 comments

xcreativity's picture
xcreativity
2374 pencils

it requires a lot of thinking to understand whats the message. don't like it

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lynz's picture
lynz
104 pencils

umm no offense, but it is pretty self explanatory. And if it makes you think for a minute, wouldn't that be a good thing?

alexander.borges's picture
alexander.borges
26 pencils

Agree with Lynz. So simple. Even the art direction is decadent.

Azelixi's picture
Azelixi
18 pencils

i got it straight away...i like it

petitpr's picture
petitpr
15 pencils

Sinfully great! Paying for luxury twice is a cool idea! See you in hell!

rogi's picture
rogi
31 pencils

Smart thought and great art.

sonyx's picture
sonyx
45 pencils

Beautiful, witty

pepsiice's picture
pepsiice
253 pencils

I love the idea =') but just something about the copy. using the word "expensive" might draw away buyers. maybe something similar to that but not any reference to the price.

alexander.borges's picture
alexander.borges
26 pencils

It's called prestige marketing. Their usp is their expensive sunglasses. They're not trying to speak to customers going to a local optometrist. They want the big fish.

hufflepoff's picture
hufflepoff
430 pencils

slightly confusing but its cool if you get it. Great art!

Schirone's picture
Schirone
98 pencils

i don't get it...can someone expIain?

i'm here because i'm procrastinating

Dev Kumar's picture
Dev Kumar
834 pencils

Apparently they've got their client on some helluva spin...got the poor fella to agree to marketing-morals hotch potch...phew!

Phil Lestino's picture
Phil Lestino
1672 pencils

Shit...I'd rather go to specsavers (advertising slogan for eyewear compay in the UK)
The idea of buying something that will make you suffer for the rest of time is pretty nuts if you ask me.

halliburton's picture
halliburton
2 pencils

Disagree, I like the idea a lot. Execution is great. Well done!

Ensamblador's picture
Ensamblador
237 pencils

If you are the target it works. Don´t like the art very much.

spelling's picture
spelling
42 pencils

good work!

jimmymars's picture
jimmymars
58 pencils

Nice idea. Bold approach. This is actually something you don't see everyday. I wonder if any guns were aimed at the client during presentation ;).

Spoonfeederxxx's picture
Spoonfeederxxx
641 pencils

So what???

Cladman's picture
Cladman
74 pencils

Cool if you don't get it. Even cooler if you do.

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