Zilka Optik Studio: 2. Paying the price

Zilka Optik Studio. Immoraly expensive glasses. You will pay for them twice.

The two ads are always on consecutives pages.

Advertising Agency: Leagas Delaney Prague, Czech Republic
Creative Director: Tereza Sverakova
Art Directors: Pauline Kerleroux, Jan Tomasek
Copywriters: Tereza Sverakova, Petr Cech, Igor Paleta
Illustrator: Krystof Krejca

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19 comments

2384 pencils

xcreativitySunday, February 21, 2010 - 09:47

it requires a lot of thinking to understand whats the message. don't like it

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

104 pencils

lynzMonday, February 22, 2010 - 02:08

umm no offense, but it is pretty self explanatory. And if it makes you think for a minute, wouldn't that be a good thing?

26 pencils

alexander.borgesMonday, February 22, 2010 - 19:48

Agree with Lynz. So simple. Even the art direction is decadent.

18 pencils

AzelixiSunday, February 21, 2010 - 14:39

i got it straight away...i like it

15 pencils

petitprSunday, February 21, 2010 - 16:23

Sinfully great! Paying for luxury twice is a cool idea! See you in hell!

31 pencils

rogiSunday, February 21, 2010 - 18:20

Smart thought and great art.

45 pencils

sonyxSunday, February 21, 2010 - 18:47

Beautiful, witty

253 pencils

pepsiiceSunday, February 21, 2010 - 23:55

I love the idea =') but just something about the copy. using the word "expensive" might draw away buyers. maybe something similar to that but not any reference to the price.

26 pencils

alexander.borgesMonday, February 22, 2010 - 19:51

It's called prestige marketing. Their usp is their expensive sunglasses. They're not trying to speak to customers going to a local optometrist. They want the big fish.

434 pencils

hufflepoffMonday, February 22, 2010 - 02:27

slightly confusing but its cool if you get it. Great art!

100 pencils

SchironeMonday, February 22, 2010 - 06:00

i don't get it...can someone expIain?

i'm here because i'm procrastinating

834 pencils

Dev KumarMonday, February 22, 2010 - 08:12

Apparently they've got their client on some helluva spin...got the poor fella to agree to marketing-morals hotch potch...phew!

1564 pencils

Phil LestinoMonday, February 22, 2010 - 09:35

Shit...I'd rather go to specsavers (advertising slogan for eyewear compay in the UK)
The idea of buying something that will make you suffer for the rest of time is pretty nuts if you ask me.

2 pencils

halliburtonMonday, February 22, 2010 - 13:37

Disagree, I like the idea a lot. Execution is great. Well done!

233 pencils

EnsambladorMonday, February 22, 2010 - 14:09

If you are the target it works. Don´t like the art very much.

42 pencils

spellingTuesday, February 23, 2010 - 05:02

good work!

57 pencils

jimmymarsTuesday, February 23, 2010 - 08:03

Nice idea. Bold approach. This is actually something you don't see everyday. I wonder if any guns were aimed at the client during presentation ;).

643 pencils

SpoonfeederxxxFriday, February 26, 2010 - 08:34

So what???

74 pencils

CladmanFriday, February 26, 2010 - 20:01

Cool if you don't get it. Even cooler if you do.

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