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2. Paying the price

Published/Aired: 
February 2010
Description: 

The two ads are always on consecutives pages.

Zilka Optik Studio. Immoraly expensive glasses. You will pay for them twice.

Advertising Agency: Leagas Delaney Prague, Czech Republic
Creative Director: Tereza Sverakova
Art Directors: Pauline Kerleroux, Jan Tomasek
Copywriters: Tereza Sverakova, Petr Cech, Igor Paleta
Illustrator: Krystof Krejca

Comments (19)

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Highest Rated

Cladman's picture
Cladman
Activity Score 74

Cool if you don't get it. Even cooler if you do.

xcreativity's picture
xcreativity
Activity Score 2374

it requires a lot of thinking to understand whats the message. don't like it

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

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lynz's picture
lynz
Activity Score 104

umm no offense, but it is pretty self explanatory. And if it makes you think for a minute, wouldn't that be a good thing?

alexander.borges's picture
alexander.borges
Activity Score 26

Agree with Lynz. So simple. Even the art direction is decadent.

Azelixi's picture
Azelixi
Activity Score 18

i got it straight away...i like it

petitpr's picture
petitpr
Activity Score 15

Sinfully great! Paying for luxury twice is a cool idea! See you in hell!

rogi's picture
rogi
Activity Score 31

Smart thought and great art.

sonyx's picture
sonyx
Activity Score 45

Beautiful, witty

pepsiice's picture
pepsiice
Activity Score 253

I love the idea =') but just something about the copy. using the word "expensive" might draw away buyers. maybe something similar to that but not any reference to the price.

alexander.borges's picture
alexander.borges
Activity Score 26

It's called prestige marketing. Their usp is their expensive sunglasses. They're not trying to speak to customers going to a local optometrist. They want the big fish.

hufflepoff's picture
hufflepoff
Activity Score 430

slightly confusing but its cool if you get it. Great art!

Schirone's picture
Schirone
Activity Score 98

i don't get it...can someone expIain?

i'm here because i'm procrastinating

Dev Kumar's picture
Dev Kumar
Activity Score 834

Apparently they've got their client on some helluva spin...got the poor fella to agree to marketing-morals hotch potch...phew!

Phil Lestino's picture
Phil Lestino
Activity Score 1684

Shit...I'd rather go to specsavers (advertising slogan for eyewear compay in the UK)
The idea of buying something that will make you suffer for the rest of time is pretty nuts if you ask me.

halliburton's picture
halliburton
Activity Score 2

Disagree, I like the idea a lot. Execution is great. Well done!

Ensamblador's picture
Ensamblador
Activity Score 239

If you are the target it works. Don´t like the art very much.

spelling's picture
spelling
Activity Score 42

good work!

jimmymars's picture
jimmymars
Activity Score 58

Nice idea. Bold approach. This is actually something you don't see everyday. I wonder if any guns were aimed at the client during presentation ;).

Spoonfeederxxx's picture
Spoonfeederxxx
Activity Score 641

So what???

Cladman's picture
Cladman
Activity Score 74

Cool if you don't get it. Even cooler if you do.

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