Zhangxiaoquan Scissors: Chinese paper-cut, 2
So sharp that it cuts iron sheets like paper.
Advertising Agency: Dentsu, Shanghai, China
Creative Director / Copywriter / Art director: Zhu Jianyong
Illustrator / Art director: Wang Yangang
35 Comments
Is it true???
Mukesh Lekhwani
:-) That's the million dollar question when you deal with the Chinaman.
hehe... right
| Everartz |
http://www.invisible.com.cn/product7.asp
This idea is the same to Guangzhou invisible advertising in 2008 by oneshow design works !
welcome to my home
http://blog.sina.com.cn/alanjovead
Nice execution
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
the same idea in 2008 , our company have been done,and got the oneshow design!
not very impressive...yea, have seen it in the last year
tanvir
傻叉。鉴定完毕
傻叉。首先明白中国的剪刀是做什么的。
你是中国人？
Dev Kumar | Fri, 2009-08-07 01:24
:-) That's the million dollar question when you deal with the Chinaman.
Ha...totally agree with you Indianman!
good
Really? It's that sharp? Or almost that sharp. Or is it?
_____________________________________________________
Trifles make perfection, and perfection is no trifle.
A good visual pun wouldn't need the copy to flat out explain the joke.
Any scissors can cut through thin sheet metal. They get ruined after a few tries, but they all do it. As far as the execution goes, this is ok. Looks amateurish with all the Photoshop filters. They should have centered this around the style of the scissors, I think they're really cool.
I didn't know that about scissors. Interesting. I disagree with you on the Photoshop though. I've seen bad Photoshopping and I don't think this is it. The textures don't clone in an obvious way, the textures look realistic to me, and the cutout is intricate. They probably could have screened back the drop shadow a bit, but overall, I think it's a rich graphic.
I dream of a day when chickens will be able to cross the road without being questioned regarding their intentions.
the idea works and the Chinese people would get it
Gorgeaous Execution. well done. Wonder if it lives up to its promise though.
awesome!!
Live with Passion
Let's give a big round of applause for false advertising!
nice one but no need of copy........
just nice and go well with the history behind the brand!!
没有它的锋利，怎能有他们的刚强？艺术性是够了，但只是个飞机稿而已。
从实用角度讲，说锋利就行了，加技巧进去有些花拳绣腿。严格地说，这是一个不清晰的稿件。
中国剪纸艺术！～～～
zsir
一般～～支持下
This is one of the Johnny-two-times ads where the copy repeats what the visual labours to show.
no bad!
These are the fake.
the original idea is from Guangzhou Invisible Advertising: http://www.invisible.com.cn/product7.asp
该系列有赝品之嫌
原始创意来自 广州 invisible广告08年onshow稿件，http://www.invisible.com.cn/product7.asp
nice
nice
ha ha
烂到不行，给修图一分
看不懂～
勇哥你又让老王一个人加班不回家了，人家挣钱容易吗~~