ZH General Construction Company: Mummy

Mummy said, that daddy won’t come home from work today ... and not even tomorrow. Then she cried.
Every year, in Italy more than 1,000 working accidents end fatally, among the rest, because of omitted or improper use of safety clothing.
What happens at your workplace, affects not only you.

Advertising Agency: Bielov, Bressanone/Brixen, Southtyrol, Italy
Art Director: Roland Brugger
Copywriters: Roland Brugger, Rosmary Bielov
Photographer: Robert Gruber
Published: 2008/2009


Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Since when do Italians speak German?

Anyway bit simple here.

Hibon's picture
3736 pencils

Boring... too simple, nothing on this work,etc, etc (why copy on German ?)

Simple ideas are the best !

the_guest's picture
175 pencils

In the north-eastern part of Italy there's a noteworthy bilingual community. Austria is just 'round the corner ;)

GMphotography's picture
14 pencils

Yes, ok, but of these 1000 deadly incidents probably only two happen in Sudtirol... And they all speak Italian anyway... Unless it's a comparative ad for Austria, like 'oh look at the Italians poor them'...

the_guest's picture
175 pencils

That's right. I think they're addressing themselves, though, just to be sure they'll keep being better than the rest of us :D

Brooklander's picture
42 pencils

I don't really like these. They are boring and don't really grab me emotionally. The kid in this ad doesn't look sad, he just looks bored as hell. Its more of a first stage idea and an easy way out. This kind of thing has been done to death, where's the creativity???

silvi's picture
4172 pencils

Good! this is sad!!!

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