ZH General Construction Company: Legs
The other children always make fun of me because my daddy has no legs anymore.
Last year, 27% of the in total 17,500 working accidents are reducible to the lack of safety dealing with tools and working machines.
What happens at your workplace, affects not only you.
Advertising Agency: Bielov, Bressanone/Brixen, Southtyrol, Italy
Art Director: Roland Brugger
Copywriters: Roland Brugger, Rosmary Bielov
Photographer: Robert Gruber
Published: 2008/2009
11 Comments
It would have been more heart touching if the gal is sat looking at the playing children or sort of...but anyways i loved it...claps!!!
I think showing children playing won't work here as her dad has lost legs not she herself.
In terms of craft there's nothing wrong with these ads, but as a campaign it doesn't rock my world. It's simply not emotive enough and is way too similar to so much other stuff about the same topic.
done, soooo many times!
Simple and boring
I found it boring, sorry...
Are the italian children that cruel????
hey silvi this issue is touchy, while your comment sound funny / sarcastic
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~ Quite obviously, I have gathered no moss ! ~
It would be harder-hitting if she was looking at the severed legs. Opportunity missed, I think.
hate seing children in ads
.: look for the green giant on the label :.
art direction is not conveying it