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Mummy

Agency: 
Published/Aired: 
January 2010
Description: 

Mummy said, that daddy won’t come home from work today ... and not even tomorrow. Then she cried.
Every year, in Italy more than 1,000 working accidents end fatally, among the rest, because of omitted or improper use of safety clothing.
What happens at your workplace, affects not only you.

Advertising Agency: Bielov, Bressanone/Brixen, Southtyrol, Italy
Art Director: Roland Brugger
Copywriters: Roland Brugger, Rosmary Bielov
Photographer: Robert Gruber

Comments (7)

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Highest Rated

the_guest's picture
the_guest
Activity Score 175

That's right. I think they're addressing themselves, though, just to be sure they'll keep being better than the rest of us :D

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Since when do Italians speak German?

Anyway bit simple here.

Hibon's picture
Hibon
Activity Score 3736

Boring... too simple, nothing on this work,etc, etc (why copy on German ?)

Simple ideas are the best !

the_guest's picture
the_guest
Activity Score 175

In the north-eastern part of Italy there's a noteworthy bilingual community. Austria is just 'round the corner ;)

GMphotography's picture
GMphotography
Activity Score 14

Yes, ok, but of these 1000 deadly incidents probably only two happen in Sudtirol... And they all speak Italian anyway... Unless it's a comparative ad for Austria, like 'oh look at the Italians poor them'...

the_guest's picture
the_guest
Activity Score 175

That's right. I think they're addressing themselves, though, just to be sure they'll keep being better than the rest of us :D

Brooklander's picture
Brooklander
Activity Score 42

I don't really like these. They are boring and don't really grab me emotionally. The kid in this ad doesn't look sad, he just looks bored as hell. Its more of a first stage idea and an easy way out. This kind of thing has been done to death, where's the creativity???

silvi's picture
silvi
Activity Score 4172

Good! this is sad!!!

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