Agency Network: 
January 2010

Print advertisment created by Bielov, Italy for ZH GCC, within the category: Industrial, Agriculture.

The other children always make fun of me because my daddy has no legs anymore.
Last year, 27% of the in total 17,500 working accidents are reducible to the lack of safety dealing with tools and working machines.
What happens at your workplace, affects not only you.

Advertising Agency: Bielov, Bressanone/Brixen, Southtyrol, Italy
Art Director: Roland Brugger
Copywriters: Roland Brugger, Rosmary Bielov
Photographer: Robert Gruber

Comments (11)

Log in or register to post comments
sandhya rao's picture
sandhya rao
Activity Score 217

It would have been more heart touching if the gal is sat looking at the playing children or sort of...but anyways i loved it...claps!!!

nomi49's picture
Activity Score 18

I think showing children playing won't work here as her dad has lost legs not she herself.

Pombooie's picture
Activity Score 407

In terms of craft there's nothing wrong with these ads, but as a campaign it doesn't rock my world. It's simply not emotive enough and is way too similar to so much other stuff about the same topic.

smartar's picture
Activity Score 54

done, soooo many times!

Brain-Art's picture
Activity Score 1101

Simple and boring

John van de Vorstenbosch's picture
John van de Vor...
Activity Score 216

I found it boring, sorry...

silvi's picture
Activity Score 4172

Are the italian children that cruel????

rolling.stone's picture
Activity Score 2741

hey silvi this issue is touchy, while your comment sound funny / sarcastic


~ Quite obviously, I have gathered no moss ! ~

desailly's picture
Activity Score 470

It would be harder-hitting if she was looking at the severed legs. Opportunity missed, I think.

PERP's picture
Activity Score 433

hate seing children in ads

.: look for the green giant on the label :.

hufflepoff's picture
Activity Score 430

art direction is not conveying it