Eat more.
Advertising Agency: Diamond Ogilvy, Seoul, Korea
Creative Directors: Justin Huh, Junho Jang
Art Directors: Hyunjun Choi, Heejung Choi, Sungho Bae, Yoori Ahn
Copywriter: Yunna Lee
Photographer: Yunhee Choi
Chief Creative Officer: Wain Choi
Published: November 2008
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15 Comments
what does the product do?first look at it & it gives the impression that this is something for flatulence..but ZERO CALORIES!!!!!not happening!
mmm.... eating the product, my stomach will look like jelly?
don't like it
it doesn't make me wonna eat more. quite the opposite.
I think its the opposite way of communicating this 0% calories products. We are used to see that everything becomes slimmer, the coke or pepsi bottle, with sweeteners, etc but in this case I believe the thinking would be something like "Ok, we provide a tasty beverage with 0% calories but that wont make you slim or beautiful, remember you have to eat as well and make exercise" I don't like the execution but i do like the thinking (if its the one I believe it is).
Nicolas
Argentina
Shouldnt it be an instant read? Theres too much speculation going on. the message is lost.
This product makes you feel bloated and fat?
WoW !it's great.
No its not great, 0% calories seems unlikely to relate to a bloated belly. Since its see-thru, i suppose the drink helps open up ones appetite, which is where the 'Eat More' comes in.
WTF.
I love it, another good idea which makes me think- "Why dint it occur to me first..."
wow~ mr.bae!! I`m your fan.
I love so much~ anlalyst seo
WOW Mr.bae I,m your fan.
I love so much. sexy hoon
dont get it?? Bloated??
I propose this agency and the previous one in Ecuador (see hot dog ad) exchange their headlines or visual:
- These balloon bellies would be good to illustrate gas stuck in your stomach.
- A hot dog made of balloons must be quite 'light', having less calories... so I could 'eat more'
Not resulting in the best ads ever seen, but better than these are now...
Eating low calorie food has helped me lose a lot of weight.