Zepri: Daily Recharge

Daily Recharge

Zespri wanted to communicate that kiwifruit can be a healthy alternative to coffee, and other energy drinks. We created a simple and powerful visual to express the health benefits of kiwifruit.

Advertising Agency: DDB Korea, Seoul, South Korea
Creative Director: Myung-ki Kim
Art Directors: Young-Chan Kwon, Jaelim Jeon
Copywriters: Myung-ki Kim, Yura Park
Photographer: Hee-Hyun Ryu

Published: 
January, 2014

9 comments

cvchitale's picture
cvchitale
1418 pencils

nice

morse's picture
morse
17026 pencils

Great art.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

thaistylez's picture
thaistylez
224 pencils

this was done already

Adliber's picture
Adliber
174 pencils

Good, clean work.

BLACKPIXEL's picture
BLACKPIXEL
468 pencils

nice

macpics's picture
macpics
347 pencils

YES! I approve 100%

MoodyMudi's picture
MoodyMudi
66 pencils

Simply inspiring ad that pokes your cognitive and imagining senses.... Good work well executed.

3M

Justin Hernandez's picture
Justin Hernandez
8 pencils

Beautifully executed idea! But...when I think about it, as the kiwi gets eaten...the energy bars go down. What happens then?!?!

Art Director | Marketing Strategist

salil07's picture
salil07
143 pencils

Absolutely right. But on the flipside, I feel I would want people to imagine that the kiwi slices are themselves a battery which now I'm going to install in my body as I eat the slices. So it works. Depends on how you look at it.

Hand on my heart

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