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Daily Recharge

Agency: 
Published/Aired: 
January 2014
Description: 

Zespri wanted to communicate that kiwifruit can be a healthy alternative to coffee, and other energy drinks. We created a simple and powerful visual to express the health benefits of kiwifruit.

Daily Recharge

Advertising Agency: DDB Korea, Seoul, South Korea
Creative Director: Myung-ki Kim
Art Directors: Young-Chan Kwon, Jaelim Jeon
Copywriters: Myung-ki Kim, Yura Park
Photographer: Hee-Hyun Ryu

Comments (9)

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Highest Rated

salil07's picture
salil07
Activity Score 143

Absolutely right. But on the flipside, I feel I would want people to imagine that the kiwi slices are themselves a battery which now I'm going to install in my body as I eat the slices. So it works. Depends on how you look at it.

Hand on my heart

cvchitale's picture
cvchitale
Activity Score 1418

nice

morse's picture
morse
Activity Score 17364

Great art.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

thaistylez's picture
thaistylez
Activity Score 224

this was done already

Adliber's picture
Adliber
Activity Score 174

Good, clean work.

BLACKPIXEL's picture
BLACKPIXEL
Activity Score 468

nice

macpics's picture
macpics
Activity Score 347

YES! I approve 100%

MoodyMudi's picture
MoodyMudi
Activity Score 66

Simply inspiring ad that pokes your cognitive and imagining senses.... Good work well executed.

3M

Justin Hernandez's picture
Justin Hernandez
Activity Score 8

Beautifully executed idea! But...when I think about it, as the kiwi gets eaten...the energy bars go down. What happens then?!?!

Art Director | Marketing Strategist

salil07's picture
salil07
Activity Score 143

Absolutely right. But on the flipside, I feel I would want people to imagine that the kiwi slices are themselves a battery which now I'm going to install in my body as I eat the slices. So it works. Depends on how you look at it.

Hand on my heart

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