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January 2014
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Description: 

Zespri wanted to communicate that kiwifruit can be a healthy alternative to coffee, and other energy drinks. We created a simple and powerful visual to express the health benefits of kiwifruit.

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Advertising Agency: DDB Korea, Seoul, South Korea
Creative Director: Myung-ki Kim
Art Directors: Young-Chan Kwon, Jaelim Jeon
Copywriters: Myung-ki Kim, Yura Park
Photographer: Hee-Hyun Ryu

Comments (9)

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salil07's picture
salil07
143 Activity Scores

Absolutely right. But on the flipside, I feel I would want people to imagine that the kiwi slices are themselves a battery which now I'm going to install in my body as I eat the slices. So it works. Depends on how you look at it.

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