Since its opening in 2005, the Zentrum Paul Klee is not only as a museum, but a versatile place of encounter suited to our time. It became a platform for different kinds of activities, from exhibitions, arrangements and workshops up to dance, theatre and literature. In order to communicate these different branches, KOMET was assigned to design a new, distinctive imagery. By examining the oeuvre of Paul Klee in close, the creativity team of KOMET combined typical Klee-motives with specific protagonists matching the branches and created a unique variety of multi-layered visuals.
Advertising Agency: Komet, Switzerland
Creative Director: Thom Pfister
Copywriter: Antonia Bekiaris
Art Director: Roland Zenger
Graphic Designer: Natalia Funariu
Illustrator: Tamara Janes
Photographer: Michael Sieber