tantrik_indian's picture
953 pencils

So, what's real about this one?
~~be cool eh!~~

~~this paranoid survived!~~

axelk's picture
286 pencils

funny :) not RSPCA funny but still good

andrej dwin's picture
andrej dwin
937 pencils

totally wrong.
they wanted to be provocative, and they succeeded.
but that's it all.
a way better commercial about the same prejudice is here: http://adarena.blogspot.com/2007/08/czech-ads-bobika.html

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ivan's picture

Haha! Very funny!! :D

the-jury's picture

They dont want to be provactive!!! They want a award.
Juries like to vote in a humouristic ad when they have to spend the Cannes week in a dark room voting for tousands of bad ad's. I Like it, I like humour in ad's as in Life.

Julian's picture

This is not really a good ad for a chinese restaurant. It doesn't give a better value to the quality of the food, it doesn't talk about good service. It's just making fun of chinese people, in a cliché way.
You could've done better things for it, 'cause this way of making ads, has been seen and done a million times before.
Nice picture though.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

An ad for a Chinese restaurant with a Japanese name poking fun of Koreans...

Could you please make up your friggin' mind?

Guest's picture

Chinese people also eat dog. See links:

(see 1.3 China)


Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

How stupid of me!
I completely forgot we had a resident dog food expert amongst us. I should've consulted you before I opened my big mouth...
Thanks for the links. That was both disgusting AND educational.

Yusong's picture

I'd headbutt the creative teams in the Zidane style.

This ad is racist.

Davids's picture

I've read all the comments. Where's your sense of humour? I love it.

teenie's picture
1894 pencils

It may be funny, but it doesn't work - unless it's an advertisement for the restaurant across the street from the Chinese place. Don't make people feel disgusted by the thought of what's in your food. How can that do anything ecxept backfre?

Fk Mikenj's picture
Fk Mikenj
197 pencils

neat package and photography

Guest's picture

whats so funny about this?

wizzyfx's picture
33 pencils

Made my day!
Loved it.

panasit's picture
687 pencils

Come to our restaurant, Fifi is on the menu.
Hey, if this ad was aiming at the 0.0001% of the population will say "hey, let's go try that dog meat", I guess it's effective.

--good idea is enemy of great idea

Joe Harris's picture
Joe Harris
176 pencils

mmmmm - hot dogs are delicious

Blahg's picture
616 pencils

I have a funny story. As a young kid growing up in Halifax there was a story on local television that a very popular local Chinese restaurant had been caught by the health department using seagulls instead of chicken in some of their dishes.

The local news interviewed the owner of a competing Chinese restaurant wherein after being told that the other restaurant has been "using seagull in their traditional dishes," the owner replied "our seagull dishes are much better."

That moment will live on as being one of the most disgusting and hilarious moments I can remember.

Righteousone's picture
779 pencils

yes, i saw it already on newcreatives and I didn't understand why it got a 'best of'.

ok, it's (relatively) funny, but sending a good message for your brand is more important than being funny (imho)

I guess that's the way it goes now: to win awards, creatives start loosing their main objective, namely PROMOTING a brand.

Guest's picture

Hello! Good Site! Thanks you! caxibuksrj

Blahg's picture
616 pencils

This is how the spam bots calibrate.

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