Zeiss: Beetle

Our most powerful magnifier yet. Please use responsibly.

Advertising Agency: Y&R Dubai, UAE
Executive Creative Director / Copywriter: Shahir Ahmed
Creative Director / Art Director: Komal Bedi Sohal
Photographer / Illustrator: Groovy Singapore

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9 comments

federo's picture
federo
781 pencils

bad use for a magnifier but still an amazing execution

Guest's picture
Guest

really cool... peta will have a blast

silvi's picture
silvi
4172 pencils

Toda esa producción para una lupa? Qué buen cliente!

daniel ieraci's picture
daniel ieraci
333 pencils

I remember Starship Troopers. That was a fun movie.

consolidated.db's picture
consolidated.db
539 pencils

1. This is clearly scam. It's for a magnifying glass! As if a magnifying glass brand has the budget for the 'x' amount of creative hours spent to develop this.

2. I think it's real cool though.

Guest's picture
Guest

A scam? I doubt it. Zeiss are huge! I bet their deal with Sony alone pays all the bills!

Guest's picture
Guest

Bad concept

matrix4u's picture
matrix4u
19 pencils

a bit loud...otherwise the concept is good

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