5 Matches can make all the difference.
The only one with 45 safety matches in the box.
Advertising Agency: Original Studio, Curitiba, Brazil
Creative Director: Victor Beuren
Art Director / Illustrator: Fernando Castro
Copywriter: Zé Luís Schmitz
Other additional credits: Thayane Beuren
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14 Comments
So he used a pair of matches to get an eye level view of her breasts? Hmmm. I've heard sex sells but I don't believe I am small enough to use matches as stilts.
How is an extra five matches in the box a proper primary selling proposition?
www.storytellerscreative.com
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My Guess, from an ex-smokers perspective.
The extra five matches are a "life saver". There are 20 cigarettes in a box and sometimes you use an extra match to light a smoke. Most matchboxes have 40 matches and you will inevitably run out before you finnish your second box of smokes. The extra five matches will get you through the second box before you need to buy more cigarettes and more matches.
Very complicated train of thought - IF I am right.
I like the illustration and these are cheeky and humorous but something is missing. I think the line needs to be a more clever and must link the product to the illustration so the ad is clearer.
That's my first thought...
Nice art because it's simple and cute. But an ad has to make a point. And you don't get it here.
So it doesn't work for me.
And ur attempt to understand it is too generous on the creators. I would read the magazine before i run thru that analysis.
Kinda funny, the way to change matches advertising ! i give it a plus
xhpdesign.com
45??? that´s too much..it´s impossible!
http://javoramirez.wordpress.com/
Chief Creative Director Nexus BBDO
Can't believe a client paid for this.
I can't belieeve client even wanted to advertise this.
awww cute love the napkin doodle feel
i liked the other two but this one is forced. lovely art direction.
reminds me of the Comedy stuff that won all over this year...
muito ruim, sem sentido, diminuiu a importancia dos 5 fosforos a mais.
pointless
HAHAHAHHAHA...
http://doodlewack.blogspot.com/
This is fun! Come on guys? Why a rational though is always needed? This is pure fun. And it sells for it.
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