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Zebra Matches: Tall

Zebra Matches: Tall
Your rating: None Average: 4.4 (18 votes)

5 Matches can make all the difference.
The only one with 45 safety matches in the box.

Advertising Agency: Original Studio, Curitiba, Brazil
Creative Director: Victor Beuren
Art Director / Illustrator: Fernando Castro
Copywriter: Zé Luís Schmitz
Other additional credits: Thayane Beuren

14 Comments

OMaxweller's picture 74 pencils

So he used a pair of matches to get an eye level view of her breasts? Hmmm. I've heard sex sells but I don't believe I am small enough to use matches as stilts.

STRTLRS's picture 1590 pencils

How is an extra five matches in the box a proper primary selling proposition?

www.storytellerscreative.com

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leaking bucket.'s picture 136 pencils

My Guess, from an ex-smokers perspective.

The extra five matches are a "life saver". There are 20 cigarettes in a box and sometimes you use an extra match to light a smoke. Most matchboxes have 40 matches and you will inevitably run out before you finnish your second box of smokes. The extra five matches will get you through the second box before you need to buy more cigarettes and more matches.

Very complicated train of thought - IF I am right.

I like the illustration and these are cheeky and humorous but something is missing. I think the line needs to be a more clever and must link the product to the illustration so the ad is clearer.

That's my first thought...

themark's picture 59 pencils

Nice art because it's simple and cute. But an ad has to make a point. And you don't get it here.

So it doesn't work for me.

And ur attempt to understand it is too generous on the creators. I would read the magazine before i run thru that analysis.

xhp's picture 545 pencils

Kinda funny, the way to change matches advertising ! i give it a plus

xhpdesign.com

Javier Ramírez's picture 1236 pencils

45??? that´s too much..it´s impossible!

http://javoramirez.wordpress.com/

Chief Creative Director Nexus BBDO

whitespace's picture 2055 pencils

Can't believe a client paid for this.

Kateter's picture 2040 pencils

I can't belieeve client even wanted to advertise this.

peekaboo's picture 10 pencils

awww cute love the napkin doodle feel

thelionaspirant's picture 147 pencils

i liked the other two but this one is forced. lovely art direction.

skanger's picture 95 pencils

reminds me of the Comedy stuff that won all over this year...

feel's picture 168 pencils

muito ruim, sem sentido, diminuiu a importancia dos 5 fosforos a mais.

pointless

keddy's picture 136 pencils
theanc's picture 2697 pencils

This is fun! Come on guys? Why a rational though is always needed? This is pure fun. And it sells for it.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

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