5 Matches can make all the difference.
The only one with 45 safety matches in the box.
Advertising Agency: Original Studio, Curitiba, Brazil
Creative Director: Victor Beuren
Art Director / Illustrator: Fernando Castro
Copywriter: Zé Luís Schmitz
Other additional credits: Thayane Beuren
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10 Comments
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i think the point here is that those extra 5 matches can be really useful...so it works ..lil line tweaking
supposing everyone knows an ordinary box contains 40 matches...
simple.sweet.good
so other 40 matches are useless......ha ha...just kidding
nice thought but....
"I DON TAKE ADVERTISING SERIOUSLY"
Love it
sweet campaing for an ugly product. Well done!
only run this once, very little reward.
SJB
The big-boobie women weren't a good choice.
Too good! Congrats!