Zapp belts: Couch potato

Zapp belts: Couch potato

Agency: Rediffusion Dyr, New Delhi, India
Creative Directors: Shantanu Chatterjee, Sangita Dev
Art Director/Illustrator: Shantanu Chatterjee
Copywriter: Sangita Dev
Published: November 2006

Your rating: None

Comments

Unfortunately, I can't even be bothered to read this much copy.

and it is not easy to read either! but even if u read the big words, it starts to drift away somewhere in the middle (tanned body!?)

I get excited when I see long copy ads. I started reading immediately and at “ I wouldn’t give up” I gave up.

I don’t know why but I didn’t like this.

picturejockey's picture

I don't think I have the patience to read so much copy specially when I can't even make out who the advertiser is.

http://www.picturejockey.com

it's an ad for a belt maker.
i'm so sad i read this all the way through.
there is no payoff.
though, i got a little chuckle from taking a good look at this character's sad little floppy twig n berries.

i would never read the copy but visualy its very nice.

i like the font and the style used...looks visually appealing, but doesn't make
me wait and read the copy....

so i just finished reading the whole thing, and the only thing i got was....i don't remember. Too long and too complicated...

really bad warping

Plenty of things to tweak...
But sit this amidst everything else
and this will stick out...
twig 'n' berries 'n all.

I like this.

That's not an ad. THIS is an ad.

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