Zap: Tree

Zap: Tree

This ad got shortlisted at Cannes in 2004.

Credit: David Swope and Neil Levy

Your rating: None Average: 9.7 (116 votes)

Comments

BTW, I have a very strong dislike of SUV culture so... Brilliant! But I don't like the misuse of the word karma. Sorry, but I am a linguist.

ivan's picture

Nobody knows what karma really is exactly, but it sounds cool. It makes you feel like the little car had some supernatural power or something.

karma is not always related to supernatural..it's more like "what goes around
comes around"

What an ugly photoshop work.....

haha

Great!
Lov it!

zirra's picture

love it. great concept. wish i did it

Boring. One of those classic "first thought" ideas that will be presented by any group of people given this brief. Ad students, housewives in Iowa, or people who work at BBDO will present this idea if given this brief. That's how boring this idea is.

FYI, Neil Levy is one of the most unlikable, grating people I have ever had to listen to for a grade. Lucky for the rest of the world he's never going to leave BBDO, where Neil is trapped forever by his own bad "karma". I love that he will read this and begin to rock back and forth, angrily trying to figure out which former student is writing this! Let me give you a hint, Neil: I work at a place where you repeatedly try to get a job and are repeatedly rejected.

holy sh**. did neil levy do this? he was a substitute teacher at the academy and you don't have to believe me, but i just need to put it out there, my group presented this idea for the Prius. that was back in 03 or 04.

Neil Levy's picture

josh b, if you know me so well, why don't you use your real name or call me to settle your issues with me. you sound angry and maybe i could help you. unlike you, i don't carry any grudges toward anyone. especially students who i tried to help for basically nothing. being a cyber bully is nothing to make your name on.

blue turtles, your comment is an outrage. especially since my ads were running in 2003, and i always show my portfolio to my classes! think about it before you try to write things that are untrue and would be considered libel if you used your name. also, use some common sense before you lie: ads that enter shows are a year old before the show unless they're fakes. i have all the proof of when these ran and am happy to show you anytime. come by my office.

i know neither of you will even bother to contact me with your real names but again i feel bad for you. you must not be getting very good work. no matter what i said to you in class, if you really know me, you know i'm not a mean person. call me and i'll buy you a drink and we'll settle whatever wrong you think i did to you.

-neil.

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