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23 comments

Adaddicted's picture
Adaddicted
3435 pencils

...in 2010?? ; (

withalltherespects

Dev Kumar's picture
Dev Kumar
834 pencils

:) Cool...

prozac_republic's picture
prozac_republic
196 pencils

in their defense it was published last year, but yeah... kinda old.

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The Prozac Republic®

xcreativity's picture
xcreativity
2374 pencils

beautiful work. Simple and direct. That's the type of ads i love.

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silvi's picture
silvi
4172 pencils

Obvious

Brain-Art's picture
Brain-Art
1101 pencils

Totally agree

monsieurange's picture
monsieurange
520 pencils

Cumplidor, más muy hecho ya.

hermotsura's picture
hermotsura
254 pencils

right? :) it's got that vibe to it. good execution, however, very clear, tho direct.

Hibon's picture
Hibon
3731 pencils

Not new...but still work's:-)

Simple ideas are the best !

ambareesha's picture
ambareesha
255 pencils

!

- @mbi

Roger Keynes's picture
Roger Keynes
5497 pencils

Not new.
That's why we're paid to think.

Will Think for Salary

tirthomitro's picture
tirthomitro
2718 pencils

so fucking 80s!

they showed me a picture & i laughed
dignity has never been photographed

Imagepro's picture
Imagepro
112 pencils

I like the clear message :)

pez's picture
pez
1718 pencils

sorry, but don't like it at all....

alexander_bickov's picture
alexander_bickov
3279 pencils

Great work. Simple and clear

Roger Keynes's picture
Roger Keynes
5497 pencils

But expected.

Will Think for Salary

archiwan's picture
archiwan
55 pencils

Clear and focused ad!

paketa's picture
paketa
618 pencils

...And how Italian it is :)

Tommy G.'s picture
Tommy G.
897 pencils

I usually don't pay attention to bad ideas, but I'll make one exception for this one.

Spoonfeederxxx's picture
Spoonfeederxxx
641 pencils

Oh look, the leaning tower of Pisa...

Why?

Because Zanussi is Italian, so let's show an Italian icon...

That's so original, but wait there's more...

Let's show it with plates because it is a dishwasher...

Even more original...

That's so creative...

Being creative is so easy...

I don't know what all the fuss is about...

Dzsoi's picture
Dzsoi
5268 pencils

Spoonfeederxxx has said it all. Very lame.
If the tower had been built in 1916 (not in 1173) it would be a little cool. Or no. Not even then.

Ed Rapport's picture
Ed Rapport
724 pencils

yea it looks cool and all, and i see the point about if the tower had been built in 1916.. it's forced connection with the copy. it would have been a much better ad had they just said "Italian Dishwashers"

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