Zaman Newspaper: Guy

You will find yourself.

Zaman, the name of the newspaper, also means "time" in Turkish. We tell the reader to take time for themselves.
Advertising Agency: Ogilvy & Mather, Istanbul, Turkey
Creative Director: Tibet Sanliman
Art Director: Hami Kural
Copywriter: Doruk Ozer
Digital Artist: Gokhan Altinigne
Photographer: Kerem Sanliman
Production Company: Collectiff
Production manager: Okan Cezayirli
Published: October 2010

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17 comments

Guest's picture
Guest

epic fail.

HappyHour's picture
HappyHour
2387 pencils

another example of a "creative team" that found some inspirational art on the internet, copied it, and tried to fit it to their irrelevant brand. horrible ads

krautland's picture
krautland
3225 pencils

another example of an account guy figuring he doesn't need a creative team.

Adaddicted's picture
Adaddicted
3435 pencils

you said it!

withalltherespects

sloppy4's picture
sloppy4
1496 pencils

be better with more exclamation points.

Guest's picture
Guest

what about the other ad with lady and her scarf? why don't you send it to aotw?

Guest's picture
Guest

oooohhhhh my eyes my eyes!!!!!!!!

Billoughsby's picture
Billoughsby
5091 pencils

This ad's fatal problem is an unclear visual message. What is it exactly that we're looking at? A transparent newspaper?

Art direction problem, probably more than idea problem. That's giving them the benefit of the befuddlement.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Dzsoi's picture
Dzsoi
5269 pencils

"We tell the reader to take time for themselves." No, the headline and the visual tells something different.
Do I buy newspapers to find myself in them?! Hell no!

Guest's picture
Guest

is this a joke? scary execution!

Anonymous Author's picture
Anonymous Author
1541 pencils

Mental.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture
Guest

thiruda thiruda!

Guest's picture
Guest

why would i want to find myself in a newspaper?

JCSaiKrishna's picture
JCSaiKrishna
731 pencils

my sub-conscious mind is using abusing words....

http://twitter.com/JCSaiKrishna
I'm excited to know my mistakes!

Guest's picture
Guest

aaah! ah! rezil olduk yine cumle aleme. ciizis.

Cemosis Doğanizos's picture
Cemosis Doğanizos
2 pencils

Zaman is best gazette from greece.

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