Zaman Newspaper: Guy
You will find yourself.
Zaman, the name of the newspaper, also means "time" in Turkish. We tell the reader to take time for themselves.
Advertising Agency: Ogilvy & Mather, Istanbul, Turkey
Creative Director: Tibet Sanliman
Art Director: Hami Kural
Copywriter: Doruk Ozer
Digital Artist: Gokhan Altinigne
Photographer: Kerem Sanliman
Production Company: Collectiff
Production manager: Okan Cezayirli
Published: October 2010
17 comments
epic fail.
another example of a "creative team" that found some inspirational art on the internet, copied it, and tried to fit it to their irrelevant brand. horrible ads
another example of an account guy figuring he doesn't need a creative team.
you said it!
withalltherespects
be better with more exclamation points.
what about the other ad with lady and her scarf? why don't you send it to aotw?
oooohhhhh my eyes my eyes!!!!!!!!
This ad's fatal problem is an unclear visual message. What is it exactly that we're looking at? A transparent newspaper?
Art direction problem, probably more than idea problem. That's giving them the benefit of the befuddlement.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
so done I won't bother to comment
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"We tell the reader to take time for themselves." No, the headline and the visual tells something different.
Do I buy newspapers to find myself in them?! Hell no!
is this a joke? scary execution!
Mental.
Write a wise saying and your name will live forever – Anonymous.
http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth
thiruda thiruda!
why would i want to find myself in a newspaper?
my sub-conscious mind is using abusing words....
http://twitter.com/JCSaiKrishna
I'm excited to know my mistakes!
aaah! ah! rezil olduk yine cumle aleme. ciizis.
Zaman is best gazette from greece.