Zaman Newspaper: Girl

You will find yourself.

Zaman, the name of the newspaper, also means "time" in Turkish. We tell the reader to take time for themselves.
Advertising Agency: Ogilvy & Mather, Istanbul, Turkey
Creative Director: Tibet Sanliman
Art Director: Hami Kural
Copywriter: Doruk Ozer
Digital Artist: Gokhan Altinigne
Photographer: Kerem Sanliman
Production Company: Collectiff
Production manager: Okan Cezayirli
Published: October 2010


shahidali's picture
4069 pencils

Its not a mirror, its a glass. Then how will someone find himself? Any malfunction in translating?


Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

I was thinking that too (malfunction in translating).

omid-kashani's picture
35 pencils

Its not a mirror or a glass, its a newspaper that you can find ....

tzuik's picture
104 pencils

The only thing I'll find is bad art.

mosho's picture
298 pencils

i believe the copy should be related to the honesty and clarity of the news not the reader

Guest's picture

fikir güzel uygulama kötü

Billoughsby's picture
5095 pencils

Another example of what you get when you hire Charles Manson as a freelance copy writer.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Rastamathamba420's picture
251 pencils

I'm totally agree with you!

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CuriousPencil's picture
4227 pencils

If you gave him a job as a copywriter do you think he'd notice the difference? Or maybe he'd insist on being a freelancer instead of a freelance and get it wrong all over all over again again...

Guest's picture


Guest's picture

what about the other ad with lady and her scarf? why don't you send it to aotw?

Guest's picture

Creative director tibet need to go to TIBET and meditate... you need cleansing buddy.

HappyHour's picture
2385 pencils

I've got a fever...and the only more exclamation points!

Guest's picture

Zaman is a 100% transparent newspaper! I am 100% unsure about the approach.

Guest's picture

Will i find myself in NAMAZ??? ohh sory ZAMAN. I think i must be hypocrite like ZAMAN.

Amish's picture
61 pencils


resul ay's picture
resul ay
78 pencils

Bu nedir yahu... herkes ziyaretçi sıfatıyla yorum yapmış... Ha bu arada namazı içinde bulursun, Zaman'da değil.

CuriousPencil's picture
4227 pencils

If the thrust of the idea is for the reader to take time for themselves, then that in part explains the 'find yourself' conceit. But... it's a newspaper. It's not philosophy guys. And the direction just shows that *other* people can see you in this paper. It doesn't show what she's seeing. This is a little dysfunctional as an ad, and also looks like it must be the only single-sheet broadsheet on the planet.

Not a great idea in any of its parts.

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