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Girl

Agency: 
Published/Aired: 
October 2010
Description: 

Zaman, the name of the newspaper, also means "time" in Turkish. We tell the reader to take time for themselves.

Print advertisment created by Ogilvy, Turkey for Zaman, within the category: Media.

You will find yourself.

Advertising Agency: Ogilvy & Mather, Istanbul, Turkey
Creative Director: Tibet Sanliman
Art Director: Hami Kural
Copywriter: Doruk Ozer
Digital Artist: Gokhan Altinigne
Photographer: Kerem Sanliman
Production Company: Collectiff
Production manager: Okan Cezayirli

Comments (19)

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Highest Rated

CuriousPencil's picture
CuriousPencil
Activity Score 4225

If you gave him a job as a copywriter do you think he'd notice the difference? Or maybe he'd insist on being a freelancer instead of a freelance and get it wrong all over all over again again...

shahidali's picture
shahidali
Activity Score 4069

Its not a mirror, its a glass. Then how will someone find himself? Any malfunction in translating?

shahid

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I was thinking that too (malfunction in translating).

omid-kashani's picture
omid-kashani
Activity Score 35

Its not a mirror or a glass, its a newspaper that you can find ....

tzuik's picture
tzuik
Activity Score 104

The only thing I'll find is bad art.

mosho's picture
mosho
Activity Score 298

i believe the copy should be related to the honesty and clarity of the news not the reader

Mohamed El Mahdy
www.sketchescs.com

Guest's picture
Guest

fikir güzel uygulama kötü

Billoughsby's picture
Billoughsby
Activity Score 5142

Another example of what you get when you hire Charles Manson as a freelance copy writer.

That's it.

Rastamathamba420's picture
Rastamathamba420
Activity Score 251

I'm totally agree with you!

Guest's picture
Guest

lol!!

CuriousPencil's picture
CuriousPencil
Activity Score 4225

If you gave him a job as a copywriter do you think he'd notice the difference? Or maybe he'd insist on being a freelancer instead of a freelance and get it wrong all over all over again again...

Guest's picture
Guest

Awful.

Guest's picture
Guest

what about the other ad with lady and her scarf? why don't you send it to aotw?

Guest's picture
Guest

Creative director tibet need to go to TIBET and meditate... you need cleansing buddy.

HappyHour's picture
HappyHour
Activity Score 2381

I've got a fever...and the only prescription....is more exclamation points!

Guest's picture
Guest

Zaman is a 100% transparent newspaper! I am 100% unsure about the approach.

Guest's picture
Guest

Will i find myself in NAMAZ??? ohh sory ZAMAN. I think i must be hypocrite like ZAMAN.

Amish's picture
Amish
Activity Score 61

OLD

resul ay's picture
resul ay
Activity Score 78

Bu nedir yahu... herkes ziyaretçi sıfatıyla yorum yapmış... Ha bu arada namazı içinde bulursun, Zaman'da değil.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

If the thrust of the idea is for the reader to take time for themselves, then that in part explains the 'find yourself' conceit. But... it's a newspaper. It's not philosophy guys. And the direction just shows that *other* people can see you in this paper. It doesn't show what she's seeing. This is a little dysfunctional as an ad, and also looks like it must be the only single-sheet broadsheet on the planet.

Not a great idea in any of its parts.

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