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9 comments

Blahg's picture
Blahg
616 pencils

What a weak idea. There's a big difference between my favorite music and the genres it was based on. What makes it different than those genres is what makes it my favorite. I hope this was a freebie and nobody paid for it.

ake's picture
ake

Why they don't focus on the JAZZ fans? I don't think this idea is going to work.

www.ad-dig.com

:-Darko Bosnar's picture
:-Darko Bosnar

Probably becouse they want to attract some new people who never listening jazz before(pepole who listen hip-hop in this case)...I think it is very funny and excellent way to other target audience.

Filipe's picture
Filipe
315 pencils

Yep. I like the approach too. But not the execution.
Maybe it would be better just with typo.

Guest's picture
Guest

I think this is not bad at all.

LisAD's picture
LisAD
446 pencils

I think this is great. And true! Refreshing to see a new approach to communicate jazz...

Kateter's picture
Kateter
2020 pencils

really 'refreshing new approach to communicate jazz...' was for San Francisco jazz festival few years ago. this is a bit off if you ask me: nothing attractive for non-jazz lovers and scaring jazz lovers away from the festival.

VanWilde's picture
VanWilde
15 pencils

I think this attempt is sloppy and tired. The same technique has been used for everything from "Adidas" cleats, to women's shavers.

It has been done beautifully and A LOT. But this looks very rushed, and tired.

I have seen Jazz brought to new audiences in Norway and throughout Europe, through flyers and posters. And those efforts I consider to be successes.

nemesis's picture
nemesis
761 pencils

This one doesn't work as well as the Metallica one, 'cause Metallica's logo is instantly recognizable and Puff Daddy (or whatever he's calling himself today) doesn't have like a visual icon. Overall, the idea is good, but this execution doesn't work for me.

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