Zaditen: Bombs
Zaditen defends eyes against allergy season.
Advertising Agency: Ward 6 Sydney, Australia
Creative Directors: Hugh Fitzhardinge, Grant Foster
Art Director: Martin Brow
Copywriter: Hamish Grieve
Photographer / Retoucher: Electric Art


10 comments
and that`s the commercial??: http://adsoftheworld.com/media/tv/benadryl_war
one should not take life so seriously - as one will not come out of it alive.
That's correct.
Ivan Raszl, admin of AotW
This is clever. I would reword copy a tad, but it works.
-Natalie
http://www.nataliemarion.com
2 mirrors for today :)
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
stupid ad.
this is amazing. brilliant campaign.
Yep, that is ecsacltly what hapend in GAZA, just replace the product image with Israelian F16
brilliant
nice execution:)
tanvir
The TV ad came out after this press ad. They stole it!