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Yutong BRT Bus: Super platform

Yutong BRT Bus: Super platform
Your rating: None Average: 2.8 (11 votes)

The longest bus in the world.

Advertising Agency: W&K Advertising, Beijing, China
Creative Director: Li Chen
Art Directors: Qing Zhao, Ning Yang
Copywriters: Miao Qiu, Shen Li
Illustrator: Chuntao Li
Published: December 2007

25 Comments

sumsum's picture 619 pencils

thats a negative point of more capacity in public transport... i`d seached for a positive one...

Eightball's picture 200 pencils

I disagree. It's a really positive point for the product. You forget the target group. Its not you and me. Its for public transportation services e.g.
And this ad shows: if you have a big bus you have a lot of people that wait for your bus – and this makes your service more efficient.

We can discuss if its creative however.

reactor's picture 294 pencils

agree with sumsum

Reactor

philippertl's picture 569 pencils

Anybody who likes queuing step up!

Guest's picture

Good point! You just killed the campaign.

Zeus's picture 916 pencils

Damn!!! i prefer to go walking to the place I'm going, and not take this bus...

djakuza's picture 521 pencils

ah ehm photoshop? please learn to use it!
AND PLEASE STOP SPAMING US WITH BAD IDEAS AND EXECUTIONS FROM W+K BEIJING!
i'm soooo sorry for W+K, please close your agency in beijing as soon as possible to save your name!

TrrrTrrr's picture 36 pencils

sIs sdon'ts scares swhats sdamneds sthingss sares sbeings ssaids sabouts sthiss sads, sIs slikes sits. [Remove first and last 's' from every word]

Trrrr...

CR_AD's picture 413 pencils

i don't want to take the bus !!! really not

http://www.coupsdepub.com/

monicamexico's picture 832 pencils

Ew, I'd never want to wait in that line!

Frits Harkema's picture 713 pencils

Now we know why there are 10 million bicycles in Bejin.

whitespace's picture 2055 pencils

hahahahaha

you sir, win 5 internets!

STRTLRS's picture 1590 pencils

Poorly executed.

www.storytellerscreative.com

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vaoleo's picture 81 pencils

Muy exagerado!

raverus's picture 1471 pencils

Haha

Whitefang's picture 509 pencils

arse

capton john's picture 650 pencils

I think it got too exaggerated because definitely nobody want to stand in this unlimited waiting stop. Its good for capacity but impacts an negativity when we look on this unlimited waiting stop.

Try another idea. Good Luck !

Think, Act, Invent.
www.narendrakeshkar.com

Heads's picture 194 pencils

Guys. It's not 1994. Please think harder!

arvin's picture 285 pencils

NO
not working.

hard_core's picture 146 pencils

My 2 cents. The bus confused me. I thought it was a ride at the amusement park. The amusement park being the city and nobody in line means I go straight to the front.

DGCS's picture 363 pencils

Bad art direction. Not good.

mattlittlegym's picture 295 pencils

So...is it going to help me get to the city faster-because the line looks like it goes all the way to the city..? Might as well walk I guess...

deepside's picture 177 pencils

it is not the best way using this blackground

puppiepoppy's picture 1642 pencils

So, what benefit I get from this ad? Longest is not the benefit, stupid.

Guest's picture

噢,我的天哪!Oh,my god.

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