Advertising Agency: Ogilvy & Mather Korea, Seoul, Korea
Creative Director: Jongkyu Lee
Art Director: Changyun Baek
Copywriter: Jinhee Park
Illustrator: Seunghyun Byun
Chief Creative Officer: Wain Choi
Published: May 2008
Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more
If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.
34 Comments
Not working. Cats love smelly off fish.
It's an odour-removing ad la... don't you get it
my cat doesn't eat fish this is true
weird cat. I have a dog that eats fish and cats if she could catch one.
What is this Ad trying to say?
'That the "Yuhan-Kimberly" fish is so smelly that, cats would rather eat goldfish'...
that cat would love the fish on the counter too if it could smell it, but it can't thanks to the product.
i don't like the use of both top corners here. this could be why so many are missing a pretty simple ad. just a thought. other than that it's pretty cute and i can get it and move on quickly.
Well, thank god someone got it. Yeah, it's a layout problem more than anything else: the pieces are all there, just not where they should be to get the message through.
Great art direction in the photography, tho. Pity the layout undercuts it so much.
I get it now but I didn't at first. Does this product make cats blind aswell or is it just a dumb cat?
I still don't get it. Is this product an air freshener-type odor remover? Because if it is, why is it masking the odor of one fish and not the other? This ad is filled with contradictions. Even if the cat can't smell the fish on the counter he can still see it. The same way he sees the one in the bowl but can't smell that one either. So why is he not going for the easier meal? I don't see how fixing the layout solves the lack of clear information about the product.
Oh well, maybe because the fish in the bowl is... alive. Of course, we only suppose it's alive allthough it doesn't move. Maybe because it's print and not TV...
Tuyo Jydtep
Put a toy on the carpet next to a cat, and he'll look at it. Dangle one, and he'll jump for it.
For animal, if it doesn't move, they can't see it as well
Are you all visually impaired?
Seriously, anyone should get this in a split second.
It's nice, simple, direct.
Bad layout though, putting the logo with the line on the right would solve everything.
Thank you Addy.
I think it has to do with the fact that people come here only to find negative things on other people's work and miss the idea altogether. Good ad.
www.storytellerscreative.com
..............................................
. . . . . .. . . . . . . . . . . ,.-‘”. . . . . . . . . .``~.,
. . . . . . . .. . . . . .,.-”. . . . . . . . . . . . . . . . . .“-.,
. . . . .. . . . . . ..,/. . . . . . . . . . . . . . . . . . . . . . . ”:,
. . . . . . . .. .,?. . . . . . . .......... . . . . . . . . . . . . . . . . . . .\,
. . . . . . . . . /. . . . . . . . . . . . . . . . . . . . . . . . . . . . ,}
. . . . . . . . ./. . . . . . . . . . . . . . . . . . . . . . . . . . ,:`^`.}
. . . . . . . ./. . . . . . . . . . . . . . . . . . . . . . . . . ,:”. . . ./
. . . . . . .?. . . __. . . . . . . . . . . . . . . . . . . . :`. . . ./
. . . . . . . /__.(. . .“~-,_. . . . . . . . . . . . . . ,:`. . . .. ./
. . . . . . /(_. . ”~,_. . . ..“~,_. . . . . . . . . .,:`. . . . _/
. . . .. .{.._$;_. . .”=,_. . . .“-,_. . . ,.-~-,}, .~”; /. .. .}
. . .. . .((. . .*~_. . . .”=-._. . .“;,,./`. . /” . . . ./. .. ../
. . . .. . .\`~,. . ..“~.,. . . . . . . . . ..`. . .}. . . . . . ../
. . . . . .(. ..`=-,,. . . .`. . . . . . . . . . . ..(. . . ;_,,-”
. . . . . ../.`~,. . ..`-.. . . . . . . . . . . . . . ..\. . /\
. . . . . . \`~.*-,. . . . . . . . . . . . . . . . . ..|,./.....\,__
,,_. . . . . }.>-._\. . . . . . . . . . . . . . . . . .|. . . . . . ..`=~-,
. .. `=~-,_\_. . . `\,. . . . . . . . . . . . . . . . .\
. . . . . . . . . .`=~-,,.\,. . . . . . . . . . . . . . . .\
. . . . . . . . . . . . . . . . `:,, . . . . . . . . . . . . . `\. . . . . . ..__
. . . . . . . . . . . . . . . . . . .`=-,. . . . . . . . . .,%`>--==``
. . . . . . . . . . . . . . . . . . . . _\. . . . . ._,-%. . . ..`..
Or maybe "people" come here only to post negative comments in response to another persons serious questions about an ad. There is no law that says me or anyone else has to "get" an ad at all, or get it as quickly as you do. There's not even a law that says I have to like it once I do get! Believe it or not, I actually get to think what I think about the ads. Not what you think. So there really is no reason for you to be a hypocrite and come here to find negative things to say about other peoples comments.
Good day sir. I SAID GOOD DAY!!!
No, thank you for proving my point.
www.storytellerscreative.com
..............................................
. . . . . .. . . . . . . . . . . ,.-‘”. . . . . . . . . .``~.,
. . . . . . . .. . . . . .,.-”. . . . . . . . . . . . . . . . . .“-.,
. . . . .. . . . . . ..,/. . . . . . . . . . . . . . . . . . . . . . . ”:,
. . . . . . . .. .,?. . . . . . . .......... . . . . . . . . . . . . . . . . . . .\,
. . . . . . . . . /. . . . . . . . . . . . . . . . . . . . . . . . . . . . ,}
. . . . . . . . ./. . . . . . . . . . . . . . . . . . . . . . . . . . ,:`^`.}
. . . . . . . ./. . . . . . . . . . . . . . . . . . . . . . . . . ,:”. . . ./
. . . . . . .?. . . __. . . . . . . . . . . . . . . . . . . . :`. . . ./
. . . . . . . /__.(. . .“~-,_. . . . . . . . . . . . . . ,:`. . . .. ./
. . . . . . /(_. . ”~,_. . . ..“~,_. . . . . . . . . .,:`. . . . _/
. . . .. .{.._$;_. . .”=,_. . . .“-,_. . . ,.-~-,}, .~”; /. .. .}
. . .. . .((. . .*~_. . . .”=-._. . .“;,,./`. . /” . . . ./. .. ../
. . . .. . .\`~,. . ..“~.,. . . . . . . . . ..`. . .}. . . . . . ../
. . . . . .(. ..`=-,,. . . .`. . . . . . . . . . . ..(. . . ;_,,-”
. . . . . ../.`~,. . ..`-.. . . . . . . . . . . . . . ..\. . /\
. . . . . . \`~.*-,. . . . . . . . . . . . . . . . . ..|,./.....\,__
,,_. . . . . }.>-._\. . . . . . . . . . . . . . . . . .|. . . . . . ..`=~-,
. .. `=~-,_\_. . . `\,. . . . . . . . . . . . . . . . .\
. . . . . . . . . .`=~-,,.\,. . . . . . . . . . . . . . . .\
. . . . . . . . . . . . . . . . `:,, . . . . . . . . . . . . . `\. . . . . . ..__
. . . . . . . . . . . . . . . . . . .`=-,. . . . . . . . . .,%`>--==``
. . . . . . . . . . . . . . . . . . . . _\. . . . . ._,-%. . . ..`..
Its from Korea, that's why it's so weirdly laid out. Anyways its an ok idea... the photography is good.
:::MARK3R:::
i understand that it takes out de odor, so that the dead fish doesnt atract the cat...
but...the problem is that the other also doesnt smells bad...why the cat preffered the fresh one?
its not making sense
live prey
AWESOME!!!!
--------------------------------------
Change it, change it now coz they will tomorrow.
man there are some dumb people on this site. the fan takes away the smell so the cat can't smell the fish in the bowl. go back to a/c service if you don't get this.
Why do you have to call people dumb? Maybe they're simply not as familiar with the product as you might be. Did it ever occur to you that some may think you're dumb because you're calling them names and attacking them over something this trivial? A stupid cat ad?!! Nevertheless, where does it say this thing is a fan? Because this ad damn sure isn't telling me that! If I've never seen or heard of this product, I'm left to guess what the hell this thing is or what it does? And this execution is not telling me.
Damn blind cats.
guys, if u blow the pic up and look at the top right corner, u'd see an air freshener.. it takes away the smell of the 'fresh fish' on the plate, so the cat goes for the goldfish, which probably does not have any smell either but, maybe cuz its still alive and moving? lolz
Idea, Photography is good!
thought is nice, may be putting fish right in front is making it too obvious.
pashya is zero
---
i am zero
good. good ~
Hi. Nice to meet you.
live prey
people come here to post negative comments because majority of the ads here are really really bad. and here is one of them.
what a shame ogilvy and mather.
ah. So what?
Hi. Nice to meet you.
The fish is rotten
Yeah, layout is a problem. The product seems to be sitting on the top cabinet
an idea that is close to being good but has way too many variables.
I understood what the product does, but the fact that the majority of the individuals who posted didn't is a bad sign.
Su [URL=http://maegancarberry.com/images/vehiculodesegundamano/] vehiculo de segunda mano [/URL] vehiculo de segunda mano http://maegancarberry.com/images/vehiculodesegundamano/ [URL=http://maegancarberry.com/images/fotodesnudos/] Foto desnudos [/URL] Foto desnudos http://maegancarberry.com/images/fotodesnudos/ [URL=http://maegancarberry.com/images/comicerotico/] comic erotico [/URL] comic erotico http://maegancarberry.com/images/comicerotico/ [URL=http://maegancarberry.com/images/sexualidad/] Sexualidad [/URL] Sexualidad http://maegancarberry.com/images/sexualidad/ [URL=http://maegancarberry.com/images/mujerporno/] mujer porno [/URL] mujer porno http://maegancarberry.com/images/mujerporno/ [URL=http://maegancarberry.com/images/videogaygratis/] video gay gratis [/URL] video gay gratis http://maegancarberry.com/images/videogaygratis/ [URL=http://maegancarberry.com/images/xxxvideo/] Xxx video [/URL] Xxx video http://maegancarberry.com/images/xxxvideo/ [URL=http://maegancarberry.com/images/cuentoerotico/] cuento erotico [/URL] cuento erotico http://maegancarberry.com/images/cuentoerotico/ [URL=http://maegancarberry.com/images/webcamsexogratis/] Webcam sexo gratis [/URL] Webcam sexo gratis http://maegancarberry.com/images/webcamsexogratis/ [URL=http://maegancarberry.com/images/galeriagay/] Galeria gay [/URL] Galeria gay http://maegancarberry.com/images/galeriagay/ [URL=http://maegancarberry.com/images/amateurgay/] amateur gay [/URL] amateur gay http://maegancarberry.com/images/amateurgay/ [URL=http://maegancarberry.com/images/galeriagay/] galeria gay [/URL] galeria gay http://maegancarberry.com/images/galeriagay/ [URL=http://maegancarberry.com/images/cuentoeroticosgratis/] Cuento eroticos gratis [/URL] Cuento eroticos gratis http://maegancarberry.com/images/cuentoeroticosgratis/ [URL=http://maegancarberry.com/images/sexogratisenvivo/] Sexo gratis en vivo [/URL] Sexo gratis en vivo http://maegancarberry.com/images/sexogratisenvivo/ [URL=http://maegancarberry.com/images/videopornogaygratis/] Video porno gay gratis [/URL] Video porno gay gratis http://maegancarberry.com/images/videopornogaygratis/ [URL=http://maegancarberry.com/images/animexxx/] anime xxx [/URL] anime xxx http://maegancarberry.com/images/animexxx/ [URL=http://maegancarberry.com/images/sexvideo/] Sex video [/URL] Sex video http://maegancarberry.com/images/sexvideo/ [URL=http://maegancarberry.com/images/videogratisdragonbollzxxx/] Video gratis dragonbollz xxx [/URL] Video gratis dragonbollz xxx http://maegancarberry.com/images/videogratisdragonbollzxxx/ [URL=http://maegancarberry.com/images/actorespornogay/] Actores porno gay [/URL] Actores porno gay http://maegancarberry.com/images/actorespornogay/ [URL=http://maegancarberry.com/images/amateurgay/] Amateur gay [/URL] Amateur gay http://maegancarberry.com/images/amateurgay/ [URL=http://maegancarberry.com/images/cuentoeroticos/] Cuento eroticos [/URL] Cuento eroticos http://maegancarberry.com/images/cuentoeroticos/ [URL=http://maegancarberry.com/images/galeriadefotogay/] Galeria de foto gay [/URL] Galeria de foto gay http://maegancarberry.com/images/galeriadefotogay/ [URL=http://maegancarberry.com/images/sexoenvivogratis/] Sexo en vivo gratis [/URL] Sexo en vivo gratis http://maegancarberry.com/images/sexoenvivogratis/ [URL=http://maegancarberry.com/images/sexualidadhumana/] Sexualidad humana [/URL] Sexualidad humana http://maegancarberry.com/images/sexualidadhumana/ [URL=http://maegancarberry.com/images/culograndes/] Culo grandes [/URL] Culo grandes http://maegancarberry.com/images/culograndes/ [URL=http://maegancarberry.com/images/siteanimepornohentaixxxinfoanimebleachclothing/] Site anime porno hentai xxx info anime bleach clothing [/URL] Site anime porno hentai xxx info anime bleach clothing http://maegancarberry.com/images/siteanimepornohentaixxxinfoanimebleac... [URL=http://maegancarberry.com/images/pornomujer/] Porno mujer [/URL] Porno mujer http://maegancarberry.com/images/pornomujer/ [URL=http://maegancarberry.com/images/pornogaygratis/] Porno gay gratis [/URL] Porno gay gratis http://maegancarberry.com/images/pornogaygratis/ [URL=http://maegancarberry.com/images/actorporno/] actor porno [/URL] actor porno http://maegancarberry.com/images/actorporno/ [URL=http://maegancarberry.com/images/fotodehombredesnudos/] Foto de hombre desnudos [/URL] Foto de hombre desnudos http://maegancarberry.com/images/fotodehombredesnudos/ [URL=http://maegancarberry.com/images/sexovivogratis/] sexo vivo gratis [/URL] sexo vivo gratis http://maegancarberry.com/images/sexovivogratis/ [URL=http://maegancarberry.com/images/videopornogaygratis/] Video porno gay gratis [/URL] Video porno gay gratis http://maegancarberry.com/images/videopornogaygratis/ [URL=http://maegancarberry.com/images/sexvideo/] sex video [/URL] sex video http://maegancarberry.com/images/sexvideo/ [URL=http://maegancarberry.com/images/sexchat/] Sex chat [/URL] Sex chat http://maegancarberry.com/images/sexchat/ [URL=http://maegancarberry.com/images/vehiculodesegundamano/] Vehiculo de segunda mano [/URL] Vehiculo de segunda mano http://maegancarberry.com/images/vehiculodesegundamano/ [URL=http://maegancarberry.com/images/actoresporno/] Actores porno [/URL] Actores porno http://maegancarberry.com/images/actoresporno/ [URL=http://maegancarberry.com/images/mujerporno/] Mujer porno [/URL] Mujer porno http://maegancarberry.com/images/mujerporno/ [URL=http://maegancarberry.com/images/livesexchat/] Live sex chat [/URL] Live sex chat http://maegancarberry.com/images/livesexchat/ [URL=http://maegancarberry.com/images/videogaygratis/] Video gay gratis [/URL] Video gay gratis http://maegancarberry.com/images/videogaygratis/ [URL=http://maegancarberry.com/images/comicseroticos/] Comics eroticos [/URL] Comics eroticos http://maegancarberry.com/images/comicseroticos/ [URL=http://maegancarberry.com/images/historiaeroticas/] historia eroticas [/URL] historia eroticas http://maegancarberry.com/images/historiaeroticas/ [URL=http://maegancarberry.com/images/webcamsexogratis/] webcam sexo gratis [/URL] webcam sexo gratis http://maegancarberry.com/images/webcamsexogratis/ [URL=http://maegancarberry.com/images/vehiculoindustrialessegundamano/] Vehiculo industriales segunda mano [/URL] Vehiculo industriales segunda mano http://maegancarberry.com/images/vehiculoindustrialessegundamano/ [URL=http://maegancarberry.com/images/chicascalientescom/] Chicascalientes com [/URL] Chicascalientes com http://maegancarberry.com/images/chicascalientescom/ [URL=http://maegancarberry.com/images/chicacaliente/] chica caliente [/URL] chica caliente http://maegancarberry.com/images/chicacaliente/ [URL=http://maegancarberry.com/images/sexchat/] sex chat [/URL] sex chat http://maegancarberry.com/images/sexchat/ [URL=http://maegancarberry.com/images/culogrande/] culo grande [/URL] culo grande http://maegancarberry.com/images/culogrande/ [URL=http://maegancarberry.com/images/pornogaygratis/] porno gay gratis [/URL] porno gay gratis http://maegancarberry.com/images/pornogaygratis/ [URL=http://maegancarberry.com/images/chicascalientes/] Chicas calientes [/URL] Chicas calientes http://maegancarberry.com/images/chicascalientes/ [URL=http://maegancarberry.com/images/historiaeroticas/] Historia eroticas [/URL] Historia eroticas http://maegancarberry.com/images/historiaeroticas/ [URL=http://maegancarberry.com/images/amateursexvideo/] Amateur sex video [/URL] Amateur sex video http://maegancarberry.com/images/amateursexvideo/ [URL=http://maegancarberry.com/images/xxxvideo/] xxx video [/URL] xxx video http://maegancarberry.com/images/xxxvideo/ [URL=http://maegancarberry.com/images/fotodesnudos/] foto desnudos [/URL] foto desnudos http://maegancarberry.com/images/fotodesnudos/ [URL=http://maegancarberry.com/images/comicseroticosgratis/] Comics eroticos gratis [/URL] Comics eroticos gratis http://maegancarberry.com/images/comicseroticosgratis/ [URL=http://maegancarberry.com/images/animexxx/] Anime xxx [/URL] Anime xxx http://maegancarberry.com/images/animexxx/ [URL=http://maegancarberry.com/images/webcamgratissexo/] Webcam gratis sexo [/URL] Webcam gratis sexo http://maegancarberry.com/images/webcamgratissexo/ [URL=http://maegancarberry.com/images/pollagaysamateur/] Polla gays amateur [/URL] Polla gays amateur http://maegancarberry.com/images/pollagaysamateur/ [URL=http://maegancarberry.com/images/sexualidad/] sexualidad [/URL] sexualidad http://maegancarberry.com/images/sexualidad/ [URL=http://maegancarberry.com/images/historiaeroticasdemaduras/] Historia eroticas de maduras [/URL] Historia eroticas de maduras http://maegancarberry.com/images/historiaeroticasdemaduras/ [URL=http://maegancarberry.com/images/grandesculo/] Grandes culo [/URL] Grandes culo http://maegancarberry.com/images/grandesculo/[URL=] [/URL] [URL=/.lesshst] .lesshst [/URL] [URL=/.bash_history] .bash_history [/URL]