Y&R: Strategy

Advertising Agency: Young & Rubicam, Kiev, Ukraine
Creative Director: Dmitry Barsukov
Art Directors: Anastasiya Tymoshchuk
Copywriter: Igor Tulub
Published: March 2011

8 comments

mockingbird's picture
mockingbird
238 pencils

great campaign,simple and straight.

kalpesh78's picture
kalpesh78
2580 pencils

Its extremely boring and has no thought at all. I'd say Yuck.

ideas....30 minutes nahi toh free.

Themadartist1972's picture
Themadartist1972
325 pencils

i don't know how a well-known advertising agency promote itself in a boring way !

Wordnerd's picture
Wordnerd
6662 pencils

so flat.
Strategy, energy, creativity. even the words they chose are uninspired

kbx911's picture
kbx911
916 pencils

dumbass they had to choose words which had both Y and R, and they did a nice job on that front

You Are What You Expect

chaddy velasco's picture
chaddy velasco
95 pencils

hmm, what about S*NE*GY = SYNERGY so it's still Y & R and not R & Y. zzzz just a thought.

kbx911's picture
kbx911
916 pencils

wtf Y R ....RY what diff does it make,,,,,they are playing on their company name " Y ANNNNNNND R" their logo/company name itself is part of the copy "Y AND R" and hence the line reads "restore meaning with Y and R" and it makes perfect sense u poopooheads

You Are What You Expect

Weeks's picture
Weeks
2 pencils

Agreed with Chaddy.

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