Ypiranga Paints: Fish

Our inspiration comes from a place with a lot of variety.

Advertising Agency: Long Play 360º, São Paulo, Brazil
Creative Director: Fernando Luna
Art Director / Illustrator: Rodrigo Moretto
Copywriter: Francine Bittencourt
Photographer: Alexandre Prada
Published: October 2008

6 comments

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Extraordinaria gráfica

http://javoramirez.wordpress.com/

Chief Creative Director Nexus BBDO

izmild's picture
izmild
770 pencils

I like the art. No matter the idea, above all it's exciting graphic.

consolidated.db's picture
consolidated.db
545 pencils

I agree. You don't always need the Cannes idea to sell. Though I imagine the kids who crawl AOTW, ripping anything that isn't a Lion winner, will rip this ad - I like it.

If I put myself in the mind of a home owner with a couple of kids looking to paint the house - this execution is kind of funky and definitely communicates to me a feeling of what I like my lifestyle, and by extension my house, to be associated with.

It's fun too.

TRICKY's picture
TRICKY
3950 pencils

the first thing that comes to my mind is that it looks like an ad for TV'S colorful then again it s only me i find that there are too many alien elements on this one

The man who stops advertising to save money is like the man who stops the clock to save time

CK TheJunction's picture
CK TheJunction

Great artwork, the fishes remind me of the old windows screensaver ^^

Debasis Mata's picture
Debasis Mata

You can’t believe that just few days before I create a calendar for a paint company in same concept of using colourful fish. But this is quite better than me.

This is really very fine combination of yellow & cyan and attractive ad for a pain business.

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