Ypiranga Paints: Birds

Our inspiration comes from a place with a lot of variety.

Advertising Agency: Long Play 360º, São Paulo, Brazil
Creative Director: Fernando Luna
Art Director / Illustrator: Rodrigo Moretto
Copywriter: Francine Bittencourt
Photographer: Alexandre Prada
Published: October 2008

7 comments

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Extraordinaria gráfica

http://javoramirez.wordpress.com/

Chief Creative Director Nexus BBDO

izmild's picture
izmild
770 pencils

good. but beter the first ad. it's a litle bit dark and dirty. The leaves and background "dots" could be the problem...

STRTLRS's picture
STRTLRS
1607 pencils

Looks like one of those cases when the art director wanted to include every trendy thing out there into a single ad. Could work with some cleaning up. Product's getting lost here.

www.storytellerscreative.com

---------------
I think, therefore... yeah.

SeanMartin's picture
SeanMartin

What *is* this mania for shoving the product shot or the logo or the tagline as deep into the corner as possible??? If I were a major advertiser, I'd be furious to see my product treated like some imposition on the AD's "art".

--------------------------

No, I am not a media buyer.

STRTLRS's picture
STRTLRS
1607 pencils

For once, we're on the same page here.

www.storytellerscreative.com

---------------
I think, therefore... yeah.

SeanMartin's picture
SeanMartin

Amazing how many times you say that, but anyway..... :)

--------------------------

No, I am not a media buyer.

STRTLRS's picture
STRTLRS
1607 pencils

You had to ruin it, didn't you? :o)

www.storytellerscreative.com

---------------
I think, therefore... yeah.

Log in or register to post comments