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Your Signature

Published/Aired: 
September 2006
1279
Description: 

Every masterpiece deserves a signature. Yours.
San Juan Yachts. The art of boat building.

Advertising Agency: Animal, San Diego CA, USA
Creative Directors: Kiumars Gourki
Art Director: Kiumars Gourki
Copywriter: David Keepper, Eric Husband
Illustrator: Kiumars Gourki
Photographer: Neil Rabinowitz
Account supervisor: Kate Sheahan
Image retouching: Kevin Johnston
Printing / Printing: Steve Woods

Comments (8)

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Highest Rated

SurrealEndeavor's picture
SurrealEndeavor
Activity Score 56

This campaign has great copy.

Alexandre's picture
Alexandre
Activity Score 55

génial!

addyhoch10's picture
addyhoch10
Activity Score 2592

very nice. i like these

k-rocka's picture
k-rocka
Activity Score 426

The art-direction feels a little disjointed to me. I would have like to see only one photo.

Beatboxer's picture
Beatboxer
Activity Score 1517

Yep. Right on, K-Rocka. Or, at least, if they really wanted to use 2 photos, they could have done it differently...

bknowlden's picture
bknowlden
Activity Score 3647

Yeah, I thought it was an ambient with a reveal. But then again, I am dumb.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Yeah, but don't let that stop you... ;D

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Nice and admirable attempt at recreating what's been coming out of those Minneapolis shops for years...
But that isn't to say I have a low opinion of this campaign. I think it's right on strategy. Still works just fine. But very formulaic. I think it's a case of "if it ain't broke"...
I once worked on a recreational boating engine ads (in Minneapolis, of course) and we'd have a field day coming up with a bunch of cool and clever lines...
But my favorite boat ad headline still remains: "Is it possible the road to heaven isn't a road at all?" I didn't write it. Someone at Carmichael did. And that someone got very famous.

SurrealEndeavor's picture
SurrealEndeavor
Activity Score 56

This campaign has great copy.

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