Advertising Agency: Publicis Helsinki, Finland
Executive Creative Director: Anthony Wolch
Art Director / Illustrator: Harri Pasanen
Copywriter: Mari Kiirikki
Published: February 2009
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11 Comments
awesome. really conveys the message effectively. haven't seen anything half as good as this one.
just what is this about?
if you don't know what it's about, how can you judge it? no offense off course, just thinking aloud.
it was a joke
i was just trying to be funny
Basic idea to refer to the legendary Volkswagen ad made by DDB Chicago in 1950 is interesting, and I guess that the campaign should stimulate (small) Young Creatives to come up with something as revolutionary as Volkswagen in the 50ies. However, as a classic print it doesn't work for me, somehow it is too complicated. Four points from a Finnish colleague…
I think it's pretty clear, lions is for great ads (like the DDB Volkswagen of the 50's) and young lions is from young creatives (connect the dots is for those youngins)
Next please.This is a frozen idea not Fresh !
this is copied... try to think by urself..
YOUNG CREATIVE PLEASE, THIS AD ITS SO OLD!!!!!!
El que sabe, sabe arte. El que no, es redactor.
I love the idea. Maybe if it was applied to more moderns cannes winners too, it could works stronger.
The headline of this ad was THINK SMALL, that is the link I guess with the lions YOUNG CREATIVES. Target audience of this ad/poster are the attendees of the Cannes lions festival, hence complicated concepts could be more appreciated (not that I am in love with the concept).