Young Global Leaders Earth Love Movement Foundation: Act now
Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Creative Directors: Fabian Frese, Götz Ulmer
Art Directors: Jens Paul Pfau, Till Monshausen
Copywriters: Jo Marie Farwick, Tobias Grimm
Art Buying: Karen Blome
Account Managers: Karoline Huber, Turan Tehrani, Cornelia Richter
Published: November 2007
Comments
hm.. not so interesting.. a bit too boring..
why?? isn't it pretty original for "saving the earth" campaign??
i like this, go jung von matt!!!!
Its just ok...you guys better act now.
http://merobarema.blogspot.com
looking good to me
Global warming will make Google Earth funny.
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No more global warming ads! They all suck--all of them! There's nothing original to say anymore on a global level. Only ads for local action--and I mean action and not awareness--could possibly work now. Global warming has become all a big, nonsense cliché. We've got to give it meaning back.
I think Its a new way of global warming ad... I like it... its more powerfull because its showing the problem affecting people instead of animals (as they always do)...
interesting, I like it
http://jazarah.net/blog/
Wow, boring? Really? You think it's boring?
I guess there's not enough bodies floating in the water or houses on fire.
Great ad! I agree with Tincho. I think we're all tired of global warming ads, but they're not going away anytime soon.
http://www.charlieprattdesign.com
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http://www.charliewrites.com
Actually if you work in an NGO this idea will go bust because it is showing real life situations 'fake'. However if you deliberately make it 'too fake to be real' then it's OK...am I making sense?
stop criticizing the genre, it's not their fault that "rising sea levels" is the only idea they're capable of connecting to global warming, and that their constant beating of this dead horse is actually desensitizing people to the issue. It's not their fault that they're mildly retarded.
Been done only in poster formatt by an illustrator. I think its in the last Print regional issue.
http://www.chrisperryad.com
& http://blog.chrisperryad.com
So irresponsible of the creatives to flood a neighbourhood just so they could have their little ad. Surely the authorities should be notified.
very nicely pieced together
www.wordsofbabel.blogspot.com
nice ad, with a refreshing idea to it.
Actually there's a million different ways to do an ad for global warming.
People just seem to get stuck on the "flooding" issue.
I think it is pretty effective.
But my dislike is that it takes me too far away from the human suffering. It is not personal enough. Too far removed.
They should read Indra Sinha's advice on doing Charity Ads.
JvM definetly do the "shotgun"-tactic without sorting out clearly mediocre ideas. Plus they seem to have unlimited award-budget...
It's ok. We wouldn't have done it though. Nothing special.
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