Yota Mobile: Kids

Don't let 'Mom hurry up, we want our bedtime story!' get in your way.

Advertising Agency: Y&R, Moscow, Russia
Creative Director: Marco Cremona
Art Director: Federico Fanti
Copywriter: Anton Zimin
Photographer: Ale Burset
Published: April 2014

11 comments

MadManicure's picture
MadManicure
51 pencils

Lol!!

damnson's picture
damnson
8240 pencils

Now this is just messed up.

An axe murderer of ads.

kicker's picture
kicker
7 pencils

Cool! Nice execution and different point of view on the overviewed subject.

Sandy Yan's picture
Sandy Yan
9 pencils

Wow! Impressive!

Red hat's picture
Red hat
18 pencils

No blood in 'don't text and drive' poster? Surprisingly beautiful!

Ramat Ajala's picture
Ramat Ajala
642 pencils

Sorry guys, this concept and picture was already done:

http://adsoftheworld.com/media/print/onida_mobiles_girlfriend

MadManicure's picture
MadManicure
51 pencils

Maybe, but i prefer the Yota one because the execution is very far from a joke. It's really impressive and dramatic, and without being splatter.The ad u posted it's executed in an ironic way, not really appropriate for a social campaign, don't u think so?
Anyway good work guys!!!
Great execution!

Jim Blade's picture
Jim Blade
32 pencils

+1

Ramat Ajala's picture
Ramat Ajala
642 pencils

The more relevant thing is that this ad was done before, not if it's more or less ironic.
Another relevant thing is that you have commented only this ad...

kleenex's picture
kleenex
32418 pencils

not a bad idea.

Tomy Riger's picture
Tomy Riger
34 pencils

This one is really cool!

Be patient!

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