April 2014

Print advertisment created by Y&R, Russia for Yota, within the category: Electronics, Technology.

Don't let 'Mom hurry up, we want our bedtime story!' get in your way.

Advertising Agency: Y&R, Moscow, Russia
Creative Director: Marco Cremona
Art Director: Federico Fanti
Copywriter: Anton Zimin
Photographer: Ale Burset

Comments (11)

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MadManicure's picture
Activity Score 51


damnson's picture
Activity Score 11517

Now this is just messed up.

An axe murderer of ads.

kicker's picture
Activity Score 13

Cool! Nice execution and different point of view on the overviewed subject.

Sandy Yan's picture
Sandy Yan
Activity Score 9

Wow! Impressive!

Red hat's picture
Red hat
Activity Score 20

No blood in 'don't text and drive' poster? Surprisingly beautiful!

Ramat Ajala's picture
Ramat Ajala
Activity Score 792

Sorry guys, this concept and picture was already done:

MadManicure's picture
Activity Score 51

Maybe, but i prefer the Yota one because the execution is very far from a joke. It's really impressive and dramatic, and without being splatter.The ad u posted it's executed in an ironic way, not really appropriate for a social campaign, don't u think so?
Anyway good work guys!!!
Great execution!

Jim Blade's picture
Jim Blade
Activity Score 32


Ramat Ajala's picture
Ramat Ajala
Activity Score 792

The more relevant thing is that this ad was done before, not if it's more or less ironic.
Another relevant thing is that you have commented only this ad...

kleenex's picture
Activity Score 48467

not a bad idea.

Tomy Riger's picture
Tomy Riger
Activity Score 34

This one is really cool!

Be patient!

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