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Published/Aired: 
October 2008
1585
Description: 

Print advertisment created by Rao Barrett and Welsh, Canada for York Region Transit, within the category: Transport.

Driving costs more than you think. Take the bus.

Advertising Agency: Rao Barrett and Welsh, Toronto, Canada
Photographer: Garth Grosjean
Retoucher: Doug Shimizu
Designer: Deb Cochrane, Patrick Stolk-Ramaker
Executive Creative Directors: Mike Welsh
Creative Director / Art Director: Mike Welsh
Creative Director / Copywriter: Gavin Barrett

Comments (12)

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teenie's picture
teenie
Activity Score 1894

Interesting approach, but if you're trying to get people to take the bus , you'd better put a clue in something bigger than 6-point type at the bottom of the ad.

Thumbs up for the idea, thumbs down for communication.

DarkBlue's picture
DarkBlue

It's cliche´ frnds!

brndnrap8's picture
brndnrap8
Activity Score 170

Take the bus, get your head cut off.

http://www.sharkcountry.blogspot.com/

Nthngmn's picture
Nthngmn
Activity Score 626

Ha!

"Don't lose your head, commute!"

swoodbine's picture
swoodbine
Activity Score 27

I agree that the text needs to be a little bigger but a great ad otherwise.

Danilo's picture
Danilo
Activity Score 52

weak art direction

nicoB's picture
nicoB
Activity Score 129

I like this idea, it illustrates the problem very well

STRTLRS's picture
STRTLRS
Activity Score 1601

---------------
I think, therefore... yeah.

whitespace's picture
whitespace
Activity Score 1953

done by?

mattlittlegym's picture
mattlittlegym
Activity Score 342

Looks like at least 12 point type. People! Click on the ad so you can see it in real size... Lazy, lazy, lazy. Don't mind the small type. The idea however has been done time and time again.

Gavin Barrett's picture
Gavin Barrett
Activity Score 8

It is indeed 12 point, ladies and gentlemen of the peer jury.

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