York Region Transit: Vacation fund

Driving costs more than you think. Take the bus.

Advertising Agency: Rao Barrett and Welsh, Toronto, Canada
Photographer: Garth Grosjean
Retoucher: Doug Shimizu
Designer: Deb Cochrane, Patrick Stolk-Ramaker
Executive Creative Directors: Mike Welsh
Creative Director / Art Director: Mike Welsh
Creative Director / Copywriter: Gavin Barrett
Via: Bestadsontv

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teenie's picture
1894 pencils

Interesting approach, but if you're trying to get people to take the bus , you'd better put a clue in something bigger than 6-point type at the bottom of the ad.

Thumbs up for the idea, thumbs down for communication.

DarkBlue's picture

It's cliche´ frnds!

brndnrap8's picture
170 pencils

Take the bus, get your head cut off.


Nthngmn's picture
626 pencils


"Don't lose your head, commute!"

swoodbine's picture
27 pencils

I agree that the text needs to be a little bigger but a great ad otherwise.

Danilo's picture
52 pencils

weak art direction

nicoB's picture
129 pencils

I like this idea, it illustrates the problem very well

STRTLRS's picture
1607 pencils

I think, therefore... yeah.

whitespace's picture
1953 pencils

done by?

mattlittlegym's picture
342 pencils

Looks like at least 12 point type. People! Click on the ad so you can see it in real size... Lazy, lazy, lazy. Don't mind the small type. The idea however has been done time and time again.

Gavin Barrett's picture
Gavin Barrett
8 pencils

It is indeed 12 point, ladies and gentlemen of the peer jury.

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