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Agency: 
Published/Aired: 
January 2011
Description: 

Print advertisment created by Acart, Canada for York Region Transit, within the category: Transport.

Advertising Agency: Acart Communications, Canada
Senior Creative Director: John Staresinic
Creative Director / Copywriter: Tom Megginson
Associate Creative Director: Vernon Lai
Art Directors: Javier Frutos, Kerry Cavlovic
Production Manager / QA: Lynn Norris
Photographer: Chris Lalonde / Photolux
Account Director: Gillian Todd-Messinger
Account Executive: Christine Anawati

Comments (6)

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Highest Rated

gwheeler's picture
gwheeler
Activity Score 49

The photography is good but somehow has gotten a bit too stylized—I'll go that far, but 'weak communication'? The communication seems to be perfectly clear. This transport service is very connected to where you are going, literally and figuratively. Nice, clean execution, with nothing getting in the way of the message. A slightly startling visual to get this market's attention… it's communicating quite well.

luispiter's picture
luispiter
Activity Score 2756

nice.. very nice

Boxey's picture
Boxey
Activity Score 8881

So what they're saying is, "We get that you take the short bus to school, retard." Right?

everartz's picture
everartz
Activity Score 7609

maybe the huge amount of photoshop levels and contrast and whatever else used there thought that its going to save the weak communication introduced here.. but i gotta say it, it didnt!

| everartz |

gwheeler's picture
gwheeler
Activity Score 49

The photography is good but somehow has gotten a bit too stylized—I'll go that far, but 'weak communication'? The communication seems to be perfectly clear. This transport service is very connected to where you are going, literally and figuratively. Nice, clean execution, with nothing getting in the way of the message. A slightly startling visual to get this market's attention… it's communicating quite well.

Molecule's picture
Molecule
Activity Score 435

so what if you get where we're going??

MidasTouch's picture
MidasTouch
Activity Score 1024

WTF?

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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