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Tuna

Agency: 
Published/Aired: 
March 2009
9761
Description: 

Print advertisment created by Volcano, South Africa for Yo Sushi, within the category: Food.

Advertising Agency: Volcano, Johannesburg, South Africa
Executive Creative Director: Brad Copeman
Creative Directors: Francois Boshoff
Art Director / Copywriter: Francois Boshoff
Photographer: Simon Scholtz

Comments (22)

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tirthomitro's picture
tirthomitro
Activity Score 2758

sort'a forced!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

I love sushi but this doesn't look appetizing at all.

kurtberengeiger's picture
kurtberengeiger
Activity Score 7318

My thought exactly. Interesting, but not appetising.

alexander_bickov's picture
alexander_bickov
Activity Score 3279

I dont liked this idea, because I dont eat any meat :)

freakart's picture
freakart
Activity Score 534

Is fish meat? It doesn't have fibers!

_____________________________________________________________

Creativity!

freakart.lv | Twitter

Guest's picture
Guest

So you will base the idea on your personal preference? hmmm that doesn't seem objective.

Guest's picture
Guest

I've seen this idea/visual a million times over. John West did it not so long ago.

mpared's picture
mpared
Activity Score 562

I think we should stop showing ...dead animals ..in our ads!!! They look horrible despite the good art direction!!

gon_enelcamino's picture
gon_enelcamino
Activity Score 838

a bit too easy, don't you think?

ricklongo's picture
ricklongo
Activity Score 1244

Cute straightforward idea, even though the meat doesn't match. I'd never feel hungry seeing a live fish like this, but hey, I'm not exactly a fan of Japanese raw food either way.

freakart's picture
freakart
Activity Score 534

salmon is eaten raw all over the world, and shrimp too, so it's not a japanese stuuf. I love raw salmon, and I'from Latvia.

_____________________________________________________________

Creativity!

freakart.lv | Twitter

Guest's picture
Guest

Enjoy your parasites.

Guest's picture
Guest

Ummmm, parasites!

Guest's picture
Guest

In most countries,it's eaten raw as japanese food though.

Guest's picture
Guest

Does the ad claim that? Pay attention, will ya.

Guest's picture
Guest

Th rollover is wrong btw. This is not tuna - neither the fish nor the meat. It Is salmon.

tantrik_indian's picture
tantrik_indian
Activity Score 953

I rather think it is good. The fish looks fresh, the fillings are nice and you get the best part of it - perhaps these are the important things to convey about sushi ?

~~this paranoid survived!~~

Guest's picture
Guest

Since when do sushi restaurants (in Sandton) or anywhere else for that matter run print ads these days? Answer: just before the Loeries.

Guest's picture
Guest

See ad for bear.

sunilpanikker's picture
sunilpanikker
Activity Score 24

hmmmm..gud..

Guest's picture
Guest

Too simple but good to convey the message !! but idea nolt fresh enough

am_a's picture
am_a
Activity Score 2

I think it

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