Advertising Agency: Volcano, Johannesburg, South Africa
Executive Creative Director: Brad Copeman
Creative Directors: Glenn Jeffery, Francois Boshoff
Art Director / Copywriter: Francois Boshoff
Photographer: Simon Scholtz
Published: March 2009
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Comments
sort'a forced!
I love sushi but this doesn't look appetizing at all.
My thought exactly. Interesting, but not appetising.
I dont liked this idea, because I dont eat any meat :)
Alexander Bickov Personal portfolio | Twitter | Facebook | Blog
Is fish meat? It doesn't have fibers!
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Creativity!
freakart.lv | Twitter
So you will base the idea on your personal preference? hmmm that doesn't seem objective.
I've seen this idea/visual a million times over. John West did it not so long ago.
I think we should stop showing ...dead animals ..in our ads!!! They look horrible despite the good art direction!!
www.thecuriousbrain.com
a bit too easy, don't you think?
Cute straightforward idea, even though the meat doesn't match. I'd never feel hungry seeing a live fish like this, but hey, I'm not exactly a fan of Japanese raw food either way.
salmon is eaten raw all over the world, and shrimp too, so it's not a japanese stuuf. I love raw salmon, and I'from Latvia.
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Creativity!
freakart.lv | Twitter
Enjoy your parasites.
Ummmm, parasites!
In most countries,it's eaten raw as japanese food though.
Does the ad claim that? Pay attention, will ya.
Th rollover is wrong btw. This is not tuna - neither the fish nor the meat. It Is salmon.
I rather think it is good. The fish looks fresh, the fillings are nice and you get the best part of it - perhaps these are the important things to convey about sushi ?
~~this paranoid survived!~~
Since when do sushi restaurants (in Sandton) or anywhere else for that matter run print ads these days? Answer: just before the Loeries.
See ad for bear.
hmmmm..gud..
Too simple but good to convey the message !! but idea nolt fresh enough
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