Agency Network: 
March 2009

Print advertisment created by Volcano, South Africa for Yo Sushi, within the category: Food.

Advertising Agency: Volcano, Johannesburg, South Africa
Executive Creative Director: Brad Copeman
Creative Directors: Francois Boshoff
Art Director / Copywriter: Francois Boshoff
Photographer: Simon Scholtz

Comments (8)

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Guest's picture

Get the facts right.
The 'meat' in the middle of the rice are 'mock' crab. It's not even prawn!

For the Tuna visual, clearly the meat in the middle is Salmon!!!

Guest's picture

You're right about the crabmeat, but I'm pretty sure the fish shown in the other ad is a salmon. It is just mis-labelled on the roll-over.

partially_impartial's picture
Activity Score 91

Actually if you look it up you'll see that the tail of the fish suggests it actually is a does a mistake like that even happen? Or they thought no one would notice...

Guest's picture

No expert, but I just looked a couple of shots and I think you are mistaken. The fins suggest salmon, particularly the lack of lateral fins which are a feature of tuna. The tail is consistent with salmon, and it looks a bit small for tuna.

In any even, I do not find the image appetizing, and I like sushi and sushimi.

sirvan's picture
Activity Score 29860

Why would they put mock crab in a shrimp? Sushi restaurants serve cooked and raw shrimp all the time! Duh.


"I love some things, and don't love some other things."

Mike.L's picture
Activity Score 79

It's a fresh idea ;-)

Guest's picture

I don't get it.

sunilpanikker's picture
Activity Score 24

gu concept..