Yo Bykes: Poor Arab, 4
Yo Bykes
It's Electric
Advertising Agency: DDB, India
Creative Director: Ravinder Siwach
Copywriter: Ravinder Siwach
Photographer: Mukul Raut
Published: February 2012
Yo Bykes
It's Electric
Advertising Agency: DDB, India
Creative Director: Ravinder Siwach
Copywriter: Ravinder Siwach
Photographer: Mukul Raut
Published: February 2012
15 comments
Great looking ad.
Brilliant execution, but a very ordinary first-cut idea.
love the art.
What the heck does any of this have to do with an electric bike?!
It helps to read the title of the ad.
my guess is, it's electric, it's expensive.
it can make a wealthy Arabian goes bankrupt.
It's electric, you will no longer use oil, thus Arabs will become poor.
But what power source do they stil use to generate electricity? OIL
Art is great but your argument is invalid.
Sorry, but this is retarded!
Firstly the guys don't look poor. THey just look like barbers in an arabic country.
Secondly the creative leap is too great and there is no way in the world this will make anyone want to buy the product
Art direction is solid.
Then it belongs on artdirectionoftheworld.com
Can't agree with you more bate. This belongs to artdirectionoftheworld.com only. It's a long time since I've seen such a lame idea.
i like the thought n the link between electric n arab....
but as mentioned in the above comments,
i do agree with the flaws...
really nice idea though...
good work.
Nice Work
It takes too much 'thinking' ... people don't like that