Sweat harder. Play at the YMCA.
Advertising Agency: Zubi, Miami, USA
Group Creative Director: Ivan Calle
Associate Group Creative Director: Mauricio Candela
Art Directors: Ivan Calle
Senior Copywriter: Juan Lagos
Photographer: Vincent Dixon
Published: January 2007
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17 Comments
don't get the Ivan's copy: "Play healthier", maybe - "play harder"?
ah (: it's ok
Sorry, I fixed it.
Ivan, I think the headline for this ad is "Sweat for Real." Play at the YMCA. Not "Sweat harder" like you wrote on the bottom of the ad.
Btw, I like the ad.
oh dears, it's me? :P
what is this YMCA anyway?
end of joy, enjoy
yr's cut and paste description is generous at best. is actually a series of low ball, down scale gyms, sometimes with transiant-type hotels attached, where historically, gay men would meet and hook up in the bathrooms. also made famous by the very gay late 70ssinging sensation the "village people," who had a giant and annoying sing-a-long and dance along hit called "YMCA." take a look jamur...
http://www.youtube.com/watch?v=Y-CQbArqwhs
Ah, with line "Sweat for real" these ads make sense. But why does there stand "Sweat harder" under the image?!
The Young Men's Christian Association ("YMCA" or "the Y") is a world-wide, largely nonsectarian and apolitical social movement with a special emphasis on community development and young people. It uses a holistic approach to individual and social development encompassing spiritual, intellectual and physical methods. This approach is symbolised by the inverse red triangle used by YMCAs around the world representing the YMCA mission of building a healthy spirit, mind, and body.
by the way - also (or even) good for PS2
Nope, would be deadly boring as ad for PS2.
the other ad is better...
ideas....30 minutes nahi toh free.
F
i like these ads, they are merely encouraging people to get off their duffs and break a sweat. nice.
www.lapointdesign.com
Yes that's their intent. But how many kids do you know that would look at this poster and really think about it's message and make a conscious decision not to go home and play Gears Of War tonight?
the other one is good :D
the best is still to come
Yeah they work, but so does a mule.
== Bring back fags, lard and the biff.