Play healthier. Play at the YMCA.
Advertising Agency: Zubi, Miami, USA
Group Creative Director: Ivan Calle
Associate Group Creative Director: Mauricio Candela
Art Directors: Ivan Calle, Mauricio Candela
Senior Copywriter: Juan Lagos
Photographer: Vincent Dixon
Published: January 2007
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Comments
Phht, and they show it by pasting the Nutrition Information label on the controller?
Try harder.
I said 'Wooo-hooo.' Happy now?
its a great idea...
ideas....30 minutes nahi toh free.
The nutrition facts say that 1 serving of "game" includes 100% of your daily recommended intake of saturated fat, carbohydrates and cholesterol. It also says that one serving equals 3,000 calories. As hopefully everyone who reads this site realizes you can't intake fat and cholesterol from playing a video game and in actuality, playing a video game would actually burn calories albeit not as many as jogging at the gym.
The people at the YMCA of all places would know this - they have it directly in their charter to educate people about this kind of information genuinely. This ad isn't even a bad exaggeration it is just false and misleading. I have a feeling that this is a fake if it actually ran than I'd be very surprised and disappointed.
This is sooo bad...
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brandon
www.brandonknowlden.com
aside from the fact that you don't eat your controller. who still plays nintendo 64? where's the XBOX controller?
A very good point. This system doesn't even release games anymore - it won't be relevant to the target.
not only is it a fake like the others, this one in particular is atrociously bad. ¡qué verguenza!
How do you know that it's fake? You shouldn't accuse anyone unless you have solid evidence.
What an absurd ad. Both strategically and creatively.
And why a nintendo controller? They're the company with that new system that's getting everyone up and active while playing, remember?
Oh my...village people is here
From all the things they could have done they came with these... give it another try men.
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